It ' s ' The Summer of Barbie. ' How Brands Are Cashing in on All That Plastic Fantastic With Licensing Deals and Themed Products

Ahead of Greta Gerwig's 'Barbie' movie, countless brands have partnered with Mattel on limited-edition collaborations. Founders say the doll has a Midas touch.#mattel #midas
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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