Pharma should embrace its role as a trusted information source

Industry Experts Who Contributed:    All contributors are senior leaders within the pharmaceutical industry   Scott Bradley, VP, Patient and Specialty Services Strategy and Deliver,Novartis  Laurie Hughes, VP, Patient Services,Biogen  Nneka Nwokolo, Global Lead of Patient Affairs,ViiV Healthcare  Dora Elena Arias, Founder and Executive Director,Cur émonos Moderator: Jennifer Turcotte, Senior Director, Pharma Strategy,Salesforce  Watch the Full WebinarHere.  Actionable Insights:    Patients are increasingly doing their own health research: To help combat disinformation and maintain public trust in the healthcare sector, pharma companies can develop patient-centric services that can provide the right information  The service should be customized to patient needs: Any stigma surrounding certain diseases should be addressed as it can fuel distrust in healthcare. Pharmacists can help provide information that can improve access to medicines  Regulatory compliance needs to be followed: There are countries that disallow pharma companies in communicating directly to patients, in which advocacy groups can become helpful information conduits  Measuring the impact of patient services is necessary:Patient experience should be measured as it is the ultimate surrogate measure to trust.   Analysis:    While patients mainly receive key health information from their primary doctors, patients are increasingly beingreferred to outside information about their disease...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news