These 40-year-old ideas could help the $73 billion advertising industry survive the rise of AI

Four lessons that show the enduring value of David Ogilvy’s advertising wisdom. Why the industry should re-embrace the legend’s insights to guide it through an uncertain future. Strolling around the south of France a few weeks ago—populated with execs from the best, brightest, and richest brands,…#davidogilvys #croissette #readfullstory
Source: Reuters: Health - Category: Consumer Health News Source Type: news