Why Mattress Firm bets on original content like podcasts to prove its expertise in sleep

Mattress Firm is betting on its original content strategy to not only boost brand awareness but drive sales. The 37-year-old chain is in the midst of the second season of its podcast, “Chasing Sleep,” in partnership with iHeartMedia, which has surpassed more than 100,000 downloads, according to…#mattressfirm #chasingsleep #sambennett #mattressfirms #sleepcom
Source: Reuters: Health - Category: Consumer Health News Source Type: news