How Salon, TVTropes and Snopes improved programmatic CPMs with traffic shaping

As the CRO of Salon.com, Justin Wohl is a self-proclaimed programmatic purist, meaning that when it comes to ad sales, the news publisher is almost entirely monetized through the open programmatic marketplace. After joining Salon in 2017, Wohl said that it was clear direct-sold advertising wasn’t…#cro #saloncom #justinwohl #salon #tvtropes #snopes #digidaypodcast
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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