How Brands Can Use Phygital Retail To Deliver Immersive Experiences And Cut Costs

Digital fashion house, The Fabricant has partnered with HighSnobriety’s Not in Paris cultural commerce program. The Fabricant team has created three digital varsity jackets as nonfungible tokens which are also wearable via AR. One, named The Eiffel Tower Pursuit, is the digital twin of a physical…#highsnobriety #eiffeltowerpursuit #parisianmirage #parisian #adrianahoppenbreuwer #parismensfashionweek #offwhite #diesel #rtfkt #coach
Source: Reuters: Health - Category: Consumer Health News Source Type: news