Optimize Next Best Action Tools to Deliver Value-based Engagement, facilitated by IQVIA.

This article will dive deep into what our webinar expert speakers believe to be key aspects to accomplish a true omnichannel engagement offering, with a focus on personalised, next-best action engagement (NBA). The speakers currently focus on implementing tools in their companies to drive omnichannel strategy, and the insights gathered from the discussion are shared in the form of a 6-stage roadmap to facilitate understanding of what to consider.To understand the challenges the industry is facing to accomplish an orchestrated engagement approach, we asked webinar attendees to select the challenges that concerned them the most. We found that the most pressing challenges were: Having an integrated engagement capability, co-ordination across team members, and using data to power engagement.We then went on asking what their main challenges are when implementing NBA to drive behavioural change, and we found that: measuring impact of NBA programmes, understanding the experience delivered across channels, and trusting recommendations —because the analytics is “glass box” —were the main concerns. Based on these findings, it is clear that many organisations struggle with achieving a truly orchestrated engagement strategy and NBA integration. Yet, there are steps that can be taken to overcome these challenges and create a successful omnichannel offering that incorporates an effective NBA approach.Our 6-stage roadmap is designed to guide organisations through the process of orc...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news