Dollar General ’s CMO on how its retail media network reaches rural shoppers

When Dollar General began building out its retail media network a few years ago, the discount retailer made a surprising realization: There was a disconnect between the audiences it was reaching and where its customers lived. “[Marketers] are optimizing into the most efficient audiences and…#dollargeneral #cmochadfox #meta #dollargenerals #tradedesk #cpm #idfa
Source: Reuters: Health - Category: Consumer Health News Source Type: news
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