Marketers should prepare to manage controversy with influencer marketing efforts

Managing controversy following a campaign effort or partnership is par for the course for marketers — various efforts, even those that may seem innocuous or like a strange Super Bowl stunt, for example, don’t always land. That’s why scenario planning is commonplace now as marketers need to be…#superbowl #budlight #dylanmulvaney #budlights #mulvaney #anheuserbusch #maekarwowski #genz #vickiesegar #villagemarketing
Source: Reuters: Health - Category: Consumer Health News Source Type: news