‘More than just shoes’: how Air Jordans kicked off a revolution in sport

In 1984, Nike was in trouble. Growth had stalled, profits were down and a misjudged move into clothing left it with piles of unsold inventory. Rivals had beaten it to new crazes for aerobics and leisure shoes. Sales fell. “Orwell was right,” Phil Knight, who was chairman and chief executive, began…#nike #orwell #philknight #benaffleck #knight #porsche #mattdamon #sonnyvaccaro #airjordan #vaccaro
Source: Reuters: Health - Category: Consumer Health News Source Type: news