Graceann Bennett: Brands Are Value-Generating Assets, Marketing Is Just Tactics

Peter Drucker famously identified the only two value-generating functions of the firm as innovation and marketing. We propose to differentiate brand building (or branding) from marketing, especially in this digital age. Brands are the vehicle for framing, establishing, nurturing and enhancing…#peterdrucker #graceannbennett #alexa #branding #jungian #playbookstudio #playbook #linkedin
Source: Reuters: Health - Category: Consumer Health News Source Type: news