Sam ’s Club Tracks Digital Marketing Effectiveness With In-Store Shoppers

As grocers look to mitigate inflation-related margin decreases, Sam’s Club is improving its ad offerings. The Walmart-owned membership warehouse club chain announced Tuesday (March 21) that it has made it possible for advertisers to attribute in-store sales to their advertising — search ads and…#samsclub #walmart #accessplatform #kroger #rodneymcmullen #cpg #aholddelhaizeusa #wholesaleclub #digitallabs #bobbywatts
Source: Reuters: Health - Category: Consumer Health News Source Type: news