How Retail Media Networks Pose Challenges To Brand-Customer Relationships

Retail media networks are the digital channel du-jour, with revenue expected to hit $52 billion this year as brands look for ways to connect with online shoppers. While these channels represent a valuable opportunity to reach customers, their emergence fits within a long-standing trend of…#cpg #amazon #walmart #lowes #kroger
Source: Reuters: Health - Category: Consumer Health News Source Type: news