Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing

For any ad agency, it’s a big win to produce a Super Bowl commercial. (This year’s 30-second spots cost $7 million each.) For the team at Lerma, a multicultural agency in Dallas, being chosen to produce three Super Bowl spots is a privilege, especially because it’s the first time the shop has…#superbowl #dallas #avocados #mexico #30 #christian #varietys #superbowllvii #annafaris #digiday
Source: Reuters: Health - Category: Consumer Health News Source Type: news