Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter

Cyberpsychology, Behavior, and Social Networking, Ahead of Print.

Source: Cyberpsychology, Behavior, and Social Networking - January 24, 2023 Category: Psychiatry & Psychology Authors: Mario R. Paredes Vanessa Apaolaza Crist óbal Fernandez-Robin Patrick Hartmann Diego Ya ñez-Martinez Source Type: research