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Source: Sociology of Health and Illness

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The emergence of trust in clinics of alternative medicine
Abstract Demands for alternative medicine have increased since the 1970s in nations in which western scientific evidence has become the basis for health care. This paradox has been the impetus to examine how trust emerges in clinics of alternative medicine. Alternative practitioners are self‐regulated and the clients pay out of their own pockets to attend non‐authorised treatments with very limited scientific evidence of their effects. Trust is a key issue in this context. However, only a few studies have dealt with the ways in which alternative practitioners win their clients’ trust. Drawing on three qualitative stu...
Source: Sociology of Health and Illness - September 1, 2015 Category: Global & Universal Authors: Inge Kryger Pedersen, Vibeke Holm Hansen, Kristina Grünenberg Tags: Original Article Source Type: research