Your Company Has A Technology Platform …But Do You Have A Platform Business Model and Strategy?
Today in healthcare, platforms are understood mostly as technology. That’s not wrong, but it’s limiting and it misses a huge opportunity to adopt a platform business model.
In most other industries platforms are also understood as a business model and strategy. Outside of healthcare, there are 45+ books focusing on this topic.
This post is written for:
9,000+ early-stage digital health companies, most of which have a software and/or hardware technology platform as a centerpiece of their offering
Healthcare incumbents — health systems, health [...]
The post Your Company Has A Technology Platform…But Do You Have A Pl...
Source: e-CareManagement - June 26, 2023 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models network effect technology Source Type: blogs
The New Rules of Healthcare Platforms: APIs Enable the Platforming of Healthcare
by Vince Kuraitis, Brendan Keeler, and Jody Ranck
Recent regulations have mandated the use of HL7 FHIR APIs (application programming interfaces) to share health data. The regs apply to healthcare providers, payers, and technology developers who participate in federal programs. Many incumbent healthcare organizations are viewing these mandates as a compliance burden. That's short-sighted. We recommend a more opportunistic POV.
APIs facilitate the sharing of health data across different devices and platforms. By adopting APIs, healthcare organizations can transform themselves from traditional service providers into powerful...
Source: e-CareManagement - May 17, 2023 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models EHR API healthIT Cures Act Source Type: blogs
Creating a New Healthcare Podcast — The Platform Revolution in Healthcare
“Creating a New Healthcare” by Zeev Neuwirth, MD is an amazing podcast series. “The Platform Revolution in Healthcare” is the topic that Randy Williams, MD and I were privileged to discuss as guests.
Listen to this episode of Creating a New Healthcare!
Here's a SUMMARY from Dr. Neuwirth's show notes:
The topic of this episode is about an emerging healthcare marketplace transformation, which is the introduction of platforms into healthcare.
What surprised me about this movement is how many years it’s been developing. For example, last July I attended the 2022 MIT Platform Strategy Summit. Turns out it was the...
Source: e-CareManagement - April 20, 2023 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models podcast platforms healthcare network effects Source Type: blogs
Part II: Uber Health is More Than Just a Transportation Platform
Discussion of Platform Envelopment Strategies.
The post Part II: Uber Health is More Than Just a Transportation Platform appeared first on The Healthcare Platform Blog. (Source: e-CareManagement)
Source: e-CareManagement - April 2, 2023 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models uber network effects platform envelopment UberHealth population health Source Type: blogs
Part I: Uber Health is More Than Just a Transportation Platform
Recently, Vince Kuraitis and Dr. Randy Williams sat down with Caitlin Donovan, the Global Head of Uber Health, and Dr. Michael Cantor, the Chief Medical Officer of Uber Health, to learn more about Uber’s healthcare arm.
The interview is covered in two blog posts. In Part I, you will learn 1) how Uber Health functions and how it supports the care of populations, and 2) how Uber Health harnesses network effects.
Continue reading to understand how Uber Health is so much more than a transportation platform!
Meet Uber Health
Vince Kuraitis:
Our first question--simply describe Uber Health. What is it, who do you serve, and wha...
Source: e-CareManagement - March 29, 2023 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models population health uber network effects Uber Health Source Type: blogs
The New Rules of Healthcare Platforms: Platform Thinking Expands from “ Technology ” to Business Model & Strategy
by Vince Kuraitis, JD/MBA and Randy Williams, MD
Today in healthcare, platforms are understood mostly as "technology". That's not wrong, but it's limiting. We want to offer you a more expansive view of platforms, and in turn, understand platforms as being more than just technology.
This post is the third in our series on The New Rules of Healthcare Platforms. In this essay, we will:
Explain why platform business models are NOT new
Share a survey of health plan execs that documents a view of platforms as "technology"
Explain how network effects are the North Star of platform business models and strategy
Expand your view of...
Source: e-CareManagement - December 20, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models network effects platform thinking Source Type: blogs
The New Rules of Healthcare Platforms: Pipe Scale vs. Platform Scale
Platform businesses scale differently than traditional businesses. Platforms scale through network effects.
In the previous post, we introduced and described a widely used metaphor: pipes vs. platforms.
Traditional businesses are pipes. Their value chains are linear. Value is added at sequential stages before a final product or service is delivered to consumers at the end of the pipeline.
Platforms do not produce goods or services themselves—they make connections among stakeholders and facilitate value exchange among those stakeholders. Value is created outside the platform.
Both pipeline businesses and platform busine...
Source: e-CareManagement - November 21, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models network effects economies of scale demand side supply side Source Type: blogs
The New Rules of Healthcare Platforms: Value Creation Shifts from Pipes to Platforms
by Vince Kuraitis and Randy Williams
Value for customers is created differently on platforms than by traditional product/service business models. Today we'll present and discuss the metaphor of how traditional businesses can be thought of as "pipelines" and how these pipes differ from digital platforms.
A New Series
This post is the first in a new series: "The New Rules of Healthcare Platforms." We'll be writing about platform thinking, new mental models, and the new economics of platform business models and strategy. We’ll have at least seven posts to explain these new rules.
You'll have some unlearning to do. We'll ill...
Source: e-CareManagement - November 7, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models digital health pipeline Source Type: blogs
The Missing Ingredient in Today ’ s Patient Portals: Network Effects
by Vince Kuraitis and Jody Ranck
As described in the first three posts in this series, today's patient portals are inherently flawed and doomed to mediocrity. The result is that today's patient portals cannot achieve a critical mass of adoption and utilization, and therefore portals can't achieve network effects.
In this post, we will:
Summarize key points from the first three posts in this series
Explain how today's patient portals miss out on three types of network effects
Explain the implications: why tomorrow's portals must be reconfigured to achieve network effects
Summarizing
Let's review some of the key points fro...
Source: e-CareManagement - October 23, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models portal healthIT network effects patient portal Source Type: blogs
Today ’ s Patient Portals CAN NOT Work: Friction ACROSS Portals
by Vince Kuraitis and Jody Ranck
Friction across multiple patient portals dramatically limits their usefulness—there's no practical way for patients OR providers to reconcile and integrate information and workflow.
This is the third post in our series on patient portals. We've used platform terminology and concepts to explain why today's patient portals are doomed to mediocrity. Let's recap:
The first post in this series introduced the platform terminology of single-homing vs.multihoming. Patients strongly would prefer to have as few portals as possible — ideally one, i.e., a single "home".
The second post described th...
Source: e-CareManagement - September 12, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models care coordination digital health patient portal Source Type: blogs
Healthcare Platform Megatrends Presentation at MIT: Slides and Video
by Vince Kuraitis and Randy Williams
We were honored to give the keynote presentation at the MIT Initiative on the Digital Economy event: "The Platform Revolution Comes to Healthcare".
Here's a brief summary:
Digital platforms are powerful. 7 of the 10 most valuable companies in the world are powered by platforms.
But...healthcare is late. Today in healthcare digital platforms are understood mostly as a technology construct. That's not wrong, but it is severely limiting.
Tomorrow, platforms will be understood as central to operational and business strategy. Healthcare is just discovering network effects —the single bigge...
Source: e-CareManagement - July 19, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Information & Communication Technologies (ICT) Source Type: blogs
Big Tech ’ s Platform Playbook in Healthcare: It ’ s the Data, Stupid
An excellent journal article provides an in-depth exploration of how Big Tech platforms have entered highly regulated industries such as healthcare and education:
"...the crux of platform entry into highly regulated markets is access to sensitive data."
The article is entitled "Digital Colonization of Highly Regulated Industries: An Analysis of Big Tech Platforms' Entry into Health Care and Education". It was published in the California Management Review on May 24, 2022. The 30 page full-text is available as an open-access .pdf.
The authors researched and analyzed the activities of Google (Alphabet), Apple, Facebook (Meta)...
Source: e-CareManagement - June 6, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models Big Tech data Source Type: blogs
Inaugural MIT Conference: The Platform Revolution Comes to Healthcare
The first conference event to focus on digital platforms in healthcare! Attend in-person or virtually -- the afternoon of July 13, 2022.
“The Platform Revolution Comes to Healthcare: A Deep Dive at the 2022 MIT Platform Strategy Summit”
The MIT Initiative on the Digital Economy is excited to announce this inaugural 1/2 day event leading into the 10th Annual MIT Platform Strategy Summit the following day, on July 14. Through several feature keynotes and panel sessions involving industry experts, this event is designed to explore how digital health platforms are key enablers of transformation in healthcare.
Confirmed spe...
Source: e-CareManagement - June 2, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models platforms healthcare digital health conference Source Type: blogs
Today ’ s Patient Portals CAN NOT Work: An Inability to Capture Network Value
by Vince Kuraitis JD/MBA and Jody Ranck DrPH
Today's patient portals are a mess. The catchphrase "Your mom has 7 portals for 7 providers" sums up patients' frustrations and the resulting tepid utilization of portals. Today's portals CAN NOT capture network value.
The first post in this series introduced the platform terminology of single-homing vs. multihoming. Patients strongly would prefer to have as few portals as possible — ideally one, i.e., a single "home". However, patients are forced to subscribe to multiple homes since today's portals are tethered to individual institutions or care providers.
In this post, we'll...
Source: e-CareManagement - May 19, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models EHR patient portal network value stand-alone value Source Type: blogs
Platform Terminology Explains Why Today ’ s Patient Portals CAN NOT Work
"...the patient portal, as currently architected, is a complete dead-end."
--John Moore, Founder and Managing Partner, Chilmark Research
Patient portals have tremendous potential — but that potential has not been realized and *CAN NOT* be realized as portals are currently configured.
An understanding of platform business models and strategy explains why today's patient portals are inherently suboptimal.
This essay is the first in an occasional series that will look at patient portals through the lenses of platform business models and strategy. Today's post will introduce and explain platform terminology of multihoming a...
Source: e-CareManagement - April 5, 2022 Category: Information Technology Authors: Vince Kuraitis Tags: Expertise in Platform Strategy & Business Models patient portal EHR health IT multihoming single homing Source Type: blogs
