Why social media marketing doesn ’ t work for SME ’ s
The rise of social media is a revolution that has put the power of understanding and awareness into the hands of those that participate and I doubt there’s a business on the planet that hasn’t been told at least once, and probably dozens of times, they should be using it to promote themselves.The first couple of times they’ll dismiss the suggestion as absurd because they don’t have the time and anyway their customers aren’t on Facebook, LinkedIn or Twitter. But the more times they hear how easy it is to set up an account on XYZ network, the more they’ll get sucked into a swirling vortex that eventually compels ...
Source: The Hysterectomy Association - March 8, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Technology marketing social media Source Type: news

The Mysteries and Underdiagnosis of SIBO
In 2017, shortly after she turned 32, Phoebe Lapine had just spent the previous three years overhauling her health to make up for her ailing thyroid, the result of unchecked Hashimoto’s thyroiditis. She was following a gluten-free diet, drinking kombucha and taking prebiotics, and finally feeling her best when she noticed peculiar gut symptoms starting to rear their head: burping during meals, stomach discomfort, and a bloated belly that simply would not deflate. She turned to a functional doctor who quickly gave her a diagnosis: small intestinal bacterial overgrowth (SIBO), a gut condition not uncommon for hypothyro...
Source: TIME: Health - March 7, 2022 Category: Consumer Health News Authors: Meaghan Beatley Tags: Uncategorized Source Type: news

Pink to make the boys wink
Where does colour take you? What emotions does it invoke? And how do you know whether the colour you see is the colour someone else sees. Given that sight is dependent on the brain interpreting electrical waves coming through the eyes how do we really know what’s going on out there in the colour of our mind? This week, take a colour, any colour and paint a picture of it for other people so they can see it vividly in their mind’s eye. Paint it with words that allow even those who have never seen your colour to understand what it means. You can see my effort here: Pink to make the boys wink, that’s what my ...
Source: The Hysterectomy Association - March 3, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Creative Writing writing prompt Source Type: news

How to be a rockstar blogger – part 1
MOTIVATION Before we get down the nitty-gritty of becoming a Rock Star Blogger we need to establish one key thing and that is the motivation behind your desire to achieve blogging superstardom. At a guess, I would imagine you have been reading some free ebooks that have told you all you need to do to become an overnight(ish) millionaire is to start a blog or a website and sell an eager audience your many pearls of wisdom. Would I be far wrong? If you say absolutely wrong Linda, then you have my apologies. I meet so many people who seem to think that the Internet is the key to a lifetime of riches that I can come across as ...
Source: The Hysterectomy Association - February 28, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Writing Business blogging Source Type: news

Inside the ping pong ball
I was not always the best student. I freely hold up my hand and admit that sometimes I didn’t pay attention. My mind would wander beyond the confines of the classroom to the fields and woods outside, or to the latest book I was reading. My form teacher, Mr. Griffiths, was mostly patient, but eventually, even he would snap and I would be punished in some way. His punishments were always original. One memorable afternoon I was tasked with an essay on the subject of the inside of a ping pong ball! A whole side of A4 had to be filled, not with a single line “I must pay attention”, but with my first piece of ...
Source: The Hysterectomy Association - February 24, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Creative Writing creative non-fiction writing prompt Source Type: news

Sustainability is not sustainable
Over the last few weeks I’ve been offering up a weekly writing prompt and this week is no different. The challenge is to expand our vocabulary and think about what words mean to us. The one I’ve chosen this month is ‘sustainable‘, mostly because I’ve noticed its definition seems to work against what I think of its real meaning. When I looked for a definition online it appears sustainable is connected to the idea of constant economic growth. For example, Merriam Webster tells us it means: “able to be used without being completely used up or destroyed” or able to last or continue for...
Source: The Hysterectomy Association - February 17, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Life writing prompt Source Type: news

When Can Menstrual Suppression Start in Patients with a Disability?
Discussion Menstrual suppression using hormonal therapy is commonly used for a variety of reasons: Patient preference Contraception Heavy or painful menses Treatment of concomitant problems such as menstrual migraine, mood issues, nausea Specific patient populations Disabilities Oncology Transgender and gender nonbinary Methods of suppression include: Estrogen and progesterone Combined oral contraceptives (COC) – very good menstrual suppression and generally used as first line treatment for many patients Traditional dosing with active medication for 21-24 days and then 4-7 day placebo break. Extended cycles &...
Source: PediatricEducation.org - February 14, 2022 Category: Pediatrics Authors: Pediatric Education Tags: Uncategorized Source Type: news

My mother ’ s onion soup
Having a framework to get started often helps overcome the ‘what should I write?’ block arriving with an empty page or screen flashing at you. The word square is a simple concept; take four words, one from each column, and include them in your story. You can use them once or many times, the choice is yours. Today, I’d like to challenge you to write a scene, story, or poem. It can be short, long, or micro. As long as you include one word from each column it will be great. My effort is below. “My mother’s onion soup was a thing of wonder. Served at the old kitchen table it warmed away February&...
Source: The Hysterectomy Association - February 11, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Creative Writing wordsquare writing prompt Source Type: news

A New Hope by Tracy Davidson, Hysteria 2021 category winner
Tracy Davidson is the winner of the Poetry category in the 2021 Hysteria Writing Competition. You can find her poem, along with the other finalists from each category in the Hysteria 8 anthology. Listen to the recording Read by Laura McHarrie during the Hysteria 8 launch party. https://lindaph.co.uk/wp-content/uploads/2022/01/Tracy-Davidson.mp3 Read the poem Six months after the ceasefire a different man comes home. He won’t talk of war, but haunted eyes speak volumes. On warmer days he spends hours in the garden, feeding the birds. Their quiet chirps and soft songs a balm to ears used to sounds of battle. It still hau...
Source: The Hysterectomy Association - February 10, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Hysteria hysteria 2021 hysteria 8 poetry Source Type: news

A night out in Antrim
I love the strange and weird. And the photo’s that aren’t quite what we expect always seem to make a good writing prompt, allowing my imagination to run a little wild and free. So this week, I’m challenging you to come up with the opening to a story or poem that takes this photo as its inspiration. You can see my effort on here: There I was busy doing nothing with nobody when a tree cracked as mother strode across the landscape, she was not happy. Nope, it wasn’t me this time! Turns out Oonagh had ‘borrowed’ her favourite shoes for a night out with Finn in Antrim .. again! Now it’s...
Source: The Hysterectomy Association - February 4, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Creative Writing writing prompt Source Type: news

In conversation with El Rhodes, Hysteria 2022 writer in residence
El Rhodes was a finalist in Hysteria 2020, a reader for Hysteria 2021 and is very gamely still speaking to me and will be this year’s Hysteria writer in residence. El is an archaeologist who writes short fiction and creative non-fiction. In 2021 she won The Phare ‘Write Words’ Short Story prize, The Intrepid Times ‘Reunions’ travel writing award, and the Nan Shepherd prize. Recent work can be read in Janus Literary, Fictive Dream, Twin Pies Literary, and The Cabinet of Heed. Listen to the interview https://lindaph.co.uk/wp-content/uploads/2022/01/el-rhodes.mp3 Key takeaways from this episode: El is a prolif...
Source: The Hysterectomy Association - January 30, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Podcast author interview hysteria 2020 hysteria 2021 hysteria 7 writer in residence Source Type: news

In conversation with El Rhodes, Hysteria 2022 writer in residence
El Rhodes was a finalist in Hysteria 2020, a reader for Hysteria 2021 and is very gamely still speaking to me and will be this year’s Hysteria writer in residence. El is an archaeologist who writes short fiction and creative non-fiction. In 2021 she won The Phare ‘Write Words’ Short Story prize, The Intrepid Times ‘Reunions’ travel writing award, and the Nan Shepherd prize. Recent work can be read in Janus Literary, Fictive Dream, Twin Pies Literary, and The Cabinet of Heed. Listen to the interview https://hysterectomy-association.org.uk/wp-content/uploads/2022/01/el-rhodes.mp3 Key takeaways from this episode...
Source: The Hysterectomy Association - January 30, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Podcast author interview hysteria 2020 hysteria 2021 hysteria 7 writer in residence Source Type: news

A brand new writing place
Do you have a favourite writing place? If you don’t have one, where do you like to write? What makes it special? Why there? I’m in the process of redesigning our spare bedroom so it’s a better place to work and write. At the moment, it’s a blank canvas with some loose bits of furniture and a large two-person workspace at one end. It feels lost and lonely; and as I spend a considerable amount of time here because I also work from home, it’s become increasingly important it is somewhere I want to be, rather than put up with. This week, I love to know where you write, why you do it there rather t...
Source: The Hysterectomy Association - January 28, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Creative Writing writing prompt Source Type: news

When ‘ digital ’ came to town
I still remember the Christmas my sister was given one of the very first computer games as a gift from our parents. Plugged into our television it allowed us to play a virtual game of tennis, batting what I now know to be a collection of pixels against the sides of the screen, so it bounced randomly around. I must have been about 11 at the time and I still recall the recognition that something fundamental had changed about the world I lived in, although it was to be several decades later that I was able to articulate it in a way that made sense. That Christmas morning was a turning point; not just for me, but for all human...
Source: The Hysterectomy Association - January 27, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Life digital wisdom Source Type: news

What if earth is a pyramid by Abdulrahman M Abu-Yaman, Hysteria 2021 category winner
Abdulrahman Mohammed Abu-Yaman is the winner of the flash fiction category in the 2021 Hysteria Writing Competition. You can find his writing, along with the other finalists from each category in the Hysteria 8 anthology. Listen to the recording Read by Steve Graham during the Hysteria 8 launch party. https://lindaph.co.uk/wp-content/uploads/2022/01/Abdulrahman-Mohammed-Abu-Yaman.mp3 Read his entry Civilization begins in Egypt—our dear mother. Cairo, her cherub son, lounges atop the pyramid—on the spot where all the vertical borders intersect. Oriental Asia welcomes the sunrise. The sunshine flashes the limelight to ...
Source: The Hysterectomy Association - January 27, 2022 Category: OBGYN Authors: Linda Parkinson-Hardman Tags: Hysteria flash fiction hysteria 2021 hysteria 8 Source Type: news