Blind to women’s sexual health
A recent article published in partnership with The Investigative Fund and Newsweek questioned the existence of “female dysfunction,” as if to say, who cares about women’s sexual health? If you can’t “see” it, apparently it doesn’t exist. This is one-sided, inaccurate and disparaging of women.
Why is it that when men are impotent it is taken seriously, but when women suffer from sexual dysfunction it is ridiculed and attributed to “Big Pharma’s” attempt to conjure a condition so they can make and sell a drug? If Pharma is so bad, why do we depend upon them to research and manufacture drugs to prevent a...
Source: Disruptive Women in Health Care - May 16, 2013 Category: Health Medicine and Bioethics Commentators Authors: dw at disruptivewomen.net Tags: Aging Women's Health Sexual dysfunction Source Type: blogs
DTC Down the Drain
"Direct-to-consumer advertising, as we've known it, at least, is not the be-all and end-all of marketing prescription drugs to patients anymore," says Matthew Arnold in a new MM&M report with the provocative title "DTC Drain" (find it here). Yes, and the spending trend shows it -- DTC ad spending decreased 12% in 2012 compared to 2011 (see "DTC Not As Dead As We Thought... But Digital Ad Spending Down One-Third!")I took MM&M's title a step further and increased the alliterative appeal by adding "Down" as in the following photo, which appeared in the MM&M report (sans the words):The tubs image, of cour...
Source: Pharma Marketing Blog - April 4, 2013 Category: Pharma Commentators Tags: Erectile Dysfunction Cialis Viagra DTC Advertising Source Type: blogs
Sex, Lies & DTC Advertising For Impotence Pills
Several years ago, the drugmakers that sell impotence pills convinced Congress that federal regulations were not required to ensure objectionable ads would not be seen by children. However, a new study charges that industry efforts to regulate direct-to-consumer advertising have been a “ruse” designed to deflect criticism and block Congress from intervening.
From 2006 to 2010, when DTC advertising for erectile dysfunction pills rose 62 percent, to $324.3 million, the study found a “consistent pattern” in which drugmakers failed to comply with so-called guiding principles that were propagated by the ...
Source: Pharmalot - February 20, 2013 Category: Pharma Commentators Authors: Ed Silverman Tags: Uncategorized Bayer Cialis Eli Lilly Erectile Dysfunction GlaxoSmithKline Impotence Leviitra Merck Pfizer Viagra Source Type: blogs
Pharma "failing to self-police DTC ads"
via pharmatimes.com The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse" intended to deflect criticism and collectively block new US federal regulation, a new study claims. Reporting in the Journal of Health Politics, Policy and Law, the researchers studied the US marketing campaigns for three erectile dysfunction (ED) drugs - Pfizer's Viagra (sildenafil citrate), Eli Lilly's Cialis (tadalafil) and Bayer HealthCare's Levitra (vardenafil), marketed in the US by Bayer Healthcare, GlaxoSmithKline and Merck & Co - from 2006 to 2010. All these companies...
Source: PharmaGossip - February 20, 2013 Category: Pharma Commentators Authors: insider Source Type: blogs
ED Drug Advertisers "Cockblocked" PhRMA's DTC Guiding Principle #13
The pharmaceutical industry's efforts to self-regulate its direct-to-consumer (DTC) advertising are "an industry-sponsored ruse," intended to deflect criticism and collectively block new Federal regulation, a study released today in the Journal of Health Politics, Policy and Law found. The paper, "The Politics and Strategy of Industry Self-Regulation: The Pharmaceutical Industry's Principles for Ethical Direct-to-Consumer Advertising as a Deceptive Blocking Strategy," which you can find here, was written by Denis Arnold, Associate Professor of Management and Surtman Distinguished Scholar in Business Ethics in the Belk Coll...
Source: Pharma Marketing Blog - February 16, 2013 Category: Pharma Commentators Tags: PhRMA Guidelines PhRMA Intern Erectile Dysfunction Cialis Viagra DTC Advertising Levitra Source Type: blogs
