Independent to take control of BuzzFeed and HuffPost in UK and Ireland
The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for Gen Z and millennial audiences”, the publishers have said. The two media companies will combine their publishing, data and advertising platforms…#independent #huffpost #ireland #genz #nationalnews #jonahperetti #buzzfeednews #saudi #christian #richardalanreid (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news
Be Scared, But Don't Be Fooled
The JIC's clarifying statement focuses on "transparency around transactional readiness," but has nothing to do with the quality, validity or relevance of a proposed advertising currency metric. (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news
Internet Users Want Sustainability Standards For Digital Ads
The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, collaboration among ad industry organizations. About 59% of the 14,000 surveyed respondents…#aac #terrytaouss #adnetzero #garm (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news
To Continue To Grow, Ad Industry Needs Innovation
According to a report I saw published last week, the advertising industry is forecast to grow more than 5% next year. That’s a lot of growth for an already enormous business, but what I find most interesting is that the growth is happening despite us not listening to our most important customers.…#ip #cpm (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news
How real estate commission changes could make buying and selling a home cheaper
Buying and selling a home could get cheaper after the National Association of Realtors agreed to resolve a lawsuit and rewrite several rules that regulate how commissions are set, advertised and paid. Currently, a person selling their house pays a commission of 5 or 6 percent of the purchase price…#johnyang #debrakami (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news
Snap Announces Expanded Brand Safety Partnership With IAS
Snapchat’s looking to provide more assurance for advertisers via a new partnership with Integral Ad Science (IAS), which will see Snap work with IAS on a new brand safety reporting solution that’ll provide detailed insight into ad placement in the app. Though based on IAS’ initial assessment, it…#integraladscience #ias #garm #safetyfloorframework #worth #creatorstories (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news
Media brands are leveraging content catalogs and driving ad revenue with linear channels
While many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience. Despite claims that linear channels are dying, audiences still crave more passive media consumption.…#lineartelevisions #nielsen #plutotv #rokuchannel #linear #martyroberts #brightcove #hidden #cpm #racingvictoria (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news
Why Is Direct Digital (DRCT) Stock Down 45% Today?
DRCT stock is down with its latest earnings report Direct Digital (NASDAQ:DRCT) stock is falling on Wednesday after the programmatic advertising platform company released its earnings report for Q4 2023. Direct Digital starts off its report with diluted earnings per share of -8 cents. That’s much…#directdigital #markwalker #williamwhite (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news
GroupM to double media spend on women ’s sports
GroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace. WPP’s media buying arm will announce today it has intent to spend from a list of significant advertisers, including…#wpp #coinbase #discover #google #mars #nationwide #unilever #universalpictures #deloitte #madness (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news
How Forbes is testing its SSPs to improve programmatic ad revenue
Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Forbes has sought to reassert the relationship through a series of tests with its SSPs to improve the ad tech firms’…#rebecasolórzano #vail #colorado #amazon #ssp #pip (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news
Top Gear ’s Clarkson and May brand crypto scam ads as ‘balls’
Former Top Gear presenters Jeremy Clarkson and James May have denounced as “balls” a series of crypto scam ads using their names, and have encouraged fans to “say b*****ks to it” and go to the pub. May raised the issue on Saturday after a series of paid-for adverts appeared on X (formerly…#jeremyclarkson #jamesmay #immediatechain #matthewperrys #grandtour #richardhammond #clarkson #irish #elonmusks #ireland (Source: Reuters: Health)
Source: Reuters: Health - March 26, 2024 Category: Consumer Health News Source Type: news
COOKIE, the Cookie3 MarketingFi Ecosystem Token, will Launch on ChainGPT Pad and Polkastarter
[PRESS RELEASE – Tallinn, Estonia, March 26th, 2024] This first MarketingFi utility token will launch within the Cookie3 ecosystem. $COOKIE represents digital marketing value passed on to users who drive projects forward instead of on advertising giants like Google or Facebook. Cookie3, a…#tallinn #estonia #google #aidatalayer #chaingptpad #spartangroup #gsr #bigbrainholdings #cmtdigital #hartmanncapital (Source: Reuters: Health)
Source: Reuters: Health - March 26, 2024 Category: Consumer Health News Source Type: news
AlgoriX Partners with HUMAN To Battle Ad Fraud and Improve Inventory Quality
NEW YORK, March 26, 2024 (GLOBE NEWSWIRE) -- AlgoriX, that operates a global AI-powered exchange providing monetization and advertising solutions to publishers and advertisers and , the global cybersecurity leader in protecting enterprises by disrupting bot attacks, digital fraud and abuse, today…#ctv #human #fredericliow #ivt #apurvajoshi (Source: Reuters: Health)
Source: Reuters: Health - March 26, 2024 Category: Consumer Health News Source Type: news
Microsoft's reshuffle continues as Bing chief plans to exit the role. It comes days after Satya Nadella poached Mustafa Suleyman
None Bing chief Mikhail Parakhin is leaving the role and will report to Microsoft's CTO in the meantime. • None Parakhin led the advertising businesses, in addition to his work on the search engine. • None The reorganization comes days after Satya Nadella tapped Mustafa Suleyman to lead its AI…#mikhailparakhin #cto #noneparakhin #satyanadella #mustafasuleyman #inflectionai #evp #microsoftai #parakhin #bing (Source: Reuters: Health)
Source: Reuters: Health - March 26, 2024 Category: Consumer Health News Source Type: news
New IAB Study Reveals Games Advertising Among Top Three Investment Growth Areas Alongside Digital Video
86% of Advertisers Confirm Games Advertising is Brand Safe; 40% Set to Boost Spending in the Coming Year IAB Unveils Guidelines, Sets New Standard for Responsible and Engaging In-Game Advertising NEW YORK, March 26, 2024 /PRNewswire/ -- Amidst the booming growth of the gaming market, a pioneering…#boostspending #iabunveilsguidelines #jackkoch #researchinsights #iab #esa #emarketer #gamesadvertising #bestpractices #playerfirst (Source: Reuters: Health)
Source: Reuters: Health - March 26, 2024 Category: Consumer Health News Source Type: news
