Around the Corner, Around the World: Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally
NEW YORK, May 01, 2024 (GLOBE NEWSWIRE) -- , the leading global provider of technology solutions for out-of-home (OOH) media, announced the true globalization of its . As of today, Vistar's DSP enables any buyer, from any corner of the world, to seamlessly connect with and purchase advertising…#vistar #dsp #ciarakennedy # #vistardsp #cross #newzealand #sebastiandiaz #benchmedia #ui (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

Roblox players to start seeing video ads in its virtual realms
Roblox is rolling out virtual billboards with video advertisements, the gaming platform said on Wednesday, in its latest move to draw revenue from its games that are mostly free to play. Users will now see billboards featuring content from brands such as e.l.f beauty, Walmart and Warner Bros…#walmart #warnerbrosdiscovery #genz #google #metaplatforms #stephanielatham #pubmatic (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

With the introduction of video ads and e-commerce, Roblox looks to attain platform status
With the launch of e-commerce on Monday and video ads today, Roblox has made its ambitions loud and clear. No longer satisfied with being a hub for gamers, the company is looking to transform into a destination for all aspects of digital life — including advertising. As of today, Roblox has…#pubmatic #kyledozeman #portal #stephanielatham #amazon #elonmusks #irl #ricardobriceno #gamefam #commerce (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

Roblox to Sell Video Ads Targeting Users 13 and Up Following Beta Testing With Walmart, Warner Bros. Pictures
Roblox is opening up its video ads offering to all advertisers following trial testing over the past six months with brands, including Warner Bros. Pictures, Walmart, e.l.f Beauty, HUGO and global agencies like Dentsu and Hearts & Science. The online gaming platform will allow ads to be shown to…#warnerbrospictures #walmart #hugo #dentsu #heartsscience #genz #ias #ivt #stephanielatham (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

How to overcome your ad ops capacity crisis: A playbook for automation, AI and data activation
Multichannel digital advertising offers both opportunities and challenges, requiring a balanced approach to the integration of AI and other technologies. (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

How good is OpenAI ’s Sora video model
The FT asked workers in animation, advertising and real estate to test rival AI systems that create short clips (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series → This is the second installment in Digiday’s multi-part series covering the top ad-supported streaming services and…#digiday #cmostrategies #digidayresearch #amazon #google #similarweb #disneyhulu #disney #drax #primevideos (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

‘It hasn’t changed our plans’: Despite Google’s cookie setback, Vodafone presses forward in search for alternatives
Counting on Google to furnish a rock-solid alternative to advertising sans third-party cookies is like betting on a roll of the dice, especially with the recent hiccup in its grand scheme. That’s probably why marketers at Vodafone in the U.K. aren’t losing sleep over the news. For them, it’s just…#google #vodafone #nt #chrome #idfusion #tajjzeb #vodafoneuk #sandbox #ctv #markmceachran (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

Amazon reports $143B in Q1 revenue, topping Wall Street expectations
E-commerce giant Amazon reported better-than-expected earnings and revenue for the first-quarter, driven by tweaks in its logistics operations, as well as growth in its advertising and cloud computing units, according to Amazon CEO Andy Jassy. “Delivery speed really matters to customers and we’ve…#amazon #andyjassy #illinois #florida #pennsylvania #supplychain #freightwaves (Source: Reuters: Health)
Source: Reuters: Health - May 1, 2024 Category: Consumer Health News Source Type: news

Chili ’s Beefs up Advertising as Fast Food Frustrates Diners
Casual dining company Brinker International wants to capitalize on diner discontent with fast food prices. The company — owner of Chili’s and Maggiano’s — released earnings Tuesday (April 30) showing a 3.3% increase in sales, driven primarily by increased menu pricing and an uptick in dine-in…#brinkerinternational #chilis #kevinhochman #mcdonalds #brinker (Source: Reuters: Health)
Source: Reuters: Health - April 30, 2024 Category: Consumer Health News Source Type: news

Amazon Advertising Revenue Surges in First Quarter Amid Prime Video Ad Expansion
The ads on Prime Video are working. Amazon‘s advertising business surged in the first quarter, growing by 24 percent year-over-year, benefitting from the decision to turn on ads for Prime Video users back in January (or letting users pay $3 per month to avoid them). Advertising revenue was $11.8…#amazons #amazon #nfl #nba #ouradvertising #andyjassy (Source: Reuters: Health)
Source: Reuters: Health - April 30, 2024 Category: Consumer Health News Source Type: news

Pinterest forecasts quarterly revenue above estimates on robust ad spend
Pinterest forecast second-quarter revenue above Wall Street estimates on Tuesday, expecting a boost from growing advertising spend on the image-sharing platform. The company has benefited from marketers turning to the digital platform to reach Gen Z users - more than 40% of its user base - and…#genz #interpublicgroup #magnaglobal #pinterest #cpg #sensortower #amazoncom #target #pddholdings #temu (Source: Reuters: Health)
Source: Reuters: Health - April 30, 2024 Category: Consumer Health News Source Type: news

Amazon beats on profit and revenue, with growth of 13%
Earnings per share: 98 cents vs. 83 cents expected by LSEG Wall Street is also watching several other numbers in the report: • Amazon Web Services: $25 billion vs. $24.5 billion in revenue, according to StreetAccount • Advertising: $11.8 billion vs. 11.7 billion in revenue, according to…#lsegwallstreet #amazonwebservices #streetaccount #amazon #aws #google #alphabet (Source: Reuters: Health)
Source: Reuters: Health - April 30, 2024 Category: Consumer Health News Source Type: news

Fox Seeks at Least $7 Million for Commercials in 2025 Super Bowl (EXCLUSIVE)
These days, it’s never too early to start talking about the Super Bowl. Fox Corp’s 2025 broadcast of Super Bowl LIX is nearly a year away, slated to air Feb. 9 from New Orleans. During early talks with potential advertisers, however, the company is already making a bid to sell 30-second ads for at…#superbowl #foxcorps #superbowllix #neworleans #paramountglobal #parisolympics #nexstarmedias #nascar #livgolf #wwe (Source: Reuters: Health)
Source: Reuters: Health - April 30, 2024 Category: Consumer Health News Source Type: news

Amazon Q1 Ad Revenue Leaps 24% to $11.8 Billion, Lifted by Prime Video ’s Addition of Commercials
Amazon raked in $11.82 billion in ad revenue for the first quarter of 2024, topping analyst expectations, fueled by the ecommerce giant’s move to serve advertising by default in Prime Video in multiple markets. Advertising sales for the quarter were up 24% year over year and marked a new Q1…#amazon #streetaccount #andyjassy #austria #spain #mexico #nfl #rings #boys #roadhouse (Source: Reuters: Health)
Source: Reuters: Health - April 30, 2024 Category: Consumer Health News Source Type: news