Facebook not allowed to use public data for targeted ads; ECJ opinion
EU data protection rules don't allow the company to use personal data for an unlimited period of time, the Advocate General said. Facebook cannot use publicly available data to target users with personal advertising, Athanasios Rantos, an Advocate General at the EU's Court of Justice, said in an…#advocategeneral #athanasiosrantos #advocate #courtofjustice #austria #supremecourt #maxschrems #austrian #meta #gdpr (Source: Reuters: Health)
Source: Reuters: Health - May 9, 2024 Category: Consumer Health News Source Type: news

News Corp's Revenue, Earnings Decline Amid Advertising Slowdown
News Corp posted lower quarterly revenue and earnings due to a slowdown in advertising and declines at its overseas newspaper unit and subscription-video business.#newscorp (Source: Reuters: Health)
Source: Reuters: Health - May 9, 2024 Category: Consumer Health News Source Type: news

‘Fallout’ Thrives in Third Week Atop List of Titles Consumers Are Most Excited About
What are the entertainment offerings that consumers are most excited about? It’s a question that marketers, distributors, advertisers and media publications are always asking. ScreenShare, a data partnership between Screen Engine/ASI and TheWrap, tracks the Top 10 most-mentioned entertainment…#screenshare #screenengineasi #thewrap #dataanalysis #amazon #deadpoolwolverine #godzillaxkong #ryangosling #emilyblunt #paramount (Source: Reuters: Health)
Source: Reuters: Health - May 9, 2024 Category: Consumer Health News Source Type: news

Fremantle Owner RTL ’s Quarterly Revenues Rise to $1.4 Billion, Driven by Buoyant Streaming and TV Advertising
Revenues at Bertelsmann’s Luxembourg-based RTL Group, a media giant which owns Fremantle, rose 2.6% to €1.3 billion ($1.4 billion), for the first quarter of 2024, driven by buoyant TV advertising and streaming. However, this was offset by decreased revenues at the group’s global content business.…#bertelsmann #luxembourg #rtlgroup #fremantle #q12023 #rtl #deutschlandsucht #variety #rtldeutschland #ebita (Source: Reuters: Health)
Source: Reuters: Health - May 8, 2024 Category: Consumer Health News Source Type: news

Monero P2P Trading Platform LocalMonero Closes, Citing ‘Internal and External’ Factors
LocalMonero, a peer-to-peer trading platform for the privacy-focused cryptocurrency Monero, has decided to shut down its services with immediate effect. In a Tuesday announcement, the exchange informed its users that new signups and advertisement postings for Monero trades would be disabled…#localmonero #monero #established #localbitcoins #kraken #ireland #belgium #tornadocash #sethforprivacy #scrutiny (Source: Reuters: Health)
Source: Reuters: Health - May 8, 2024 Category: Consumer Health News Source Type: news

Meta Unveils GenAI Tools for Business Advertising
Meta is rolling out a new way for advertisers to create marketing materials. Businesses can now use Meta’s artificial intelligence (AI) tools to create images for advertising campaigns, Meta said in a Tuesday (May 7) blog post. Business owners can feed the AI an image of their products and…#meta #llama3 #realitylabs #aisera #pymnts #google #amazon (Source: Reuters: Health)
Source: Reuters: Health - May 7, 2024 Category: Consumer Health News Source Type: news

Reddit CEO talks advertising, says consumers and companies are attracted to the platform
After Reddit's first earnings report post-IPO, CEO Steve Huffman told CNBC's Jim Cramer that his company is commercial by nature, saying that both users and advertisers are drawn to the platform. "Reddit is, I think, inherently commercial in a maybe non-obvious way," Huffman said. "People are on…#reddit #postipo #stevehuffman #jimcramer (Source: Reuters: Health)
Source: Reuters: Health - May 7, 2024 Category: Consumer Health News Source Type: news

Berkshire After Buffett, Disney Disappoints, Matt Belloni Live From LA
On this TCAF Tuesday, Josh Brown and Michael Batnick are joined by Matt Belloni, Founder of Puck.News and host of The Town to discuss the entertainment and streaming industry, Paramount, YouTube vs Amazon Prime, Disney, advertising, who will survive, and more! Then, at 47:44, hear an all-new…#joshbrown #michaelbatnick #mattbelloni #paramount #amazon #disney #kraneshares #odd #publicinvestinginc #finrasipc (Source: Reuters: Health)
Source: Reuters: Health - May 7, 2024 Category: Consumer Health News Source Type: news

TV Faces Tumult in Upfronts, With Advertisers Making New Push for ‘Rollbacks’
Audiences may not be the only thing about TV that continues to shrink. Advertisers are expected to once again press for “rollbacks,” or declines in the rates they pay for reaching streaming and TV viewers, in early “upfront” talks with TV networks, according to five media buying executives and…#amazon #cpm #kellymetz #omnicomgroups #omd #ctv #disney #nbcuniversal #mediadynamicsinc #comcast (Source: Reuters: Health)
Source: Reuters: Health - May 7, 2024 Category: Consumer Health News Source Type: news

How Google harms search advertisers in 20 slides
Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the…#google #departmentofjustice #doj #adamjuda #halvarian #juda #jerrydischler #googlesearch #rgsp #projectmomiji (Source: Reuters: Health)
Source: Reuters: Health - May 6, 2024 Category: Consumer Health News Source Type: news

"I like the vibes it gives": adolescent perspectives on cannabis billboards and print advertising in Nevada - Drake CS, Sloan K, Anderson M, Clements-Nolle KD, Pearson JL.
An influx of laws permitting recreational cannabis sales in the US has allowed for increased advertising. The purpose of this study was to describe how adolescents perceive outdoor and print cannabis advertising and to identify aspects of advertising that ... (Source: SafetyLit)
Source: SafetyLit - May 6, 2024 Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news

Paramount Advertising Boss Says Bob Bakish Exit, M & A Uncertainty Is ‘Background’ Noise During Upfront Talks
Despite all of the uncertainty surrounding Paramount Global’s future, advertising president John Halley says the recent leadership shakeup following CEO Bob Bakish’s resignation and ongoing merger talks have not had a significant impact on its conversations with advertisers going into Upfront…#paramountglobals #johnhalley #bobbakish #upfront #paramountadvertising #thewrap #paramount #halley #upfrontofolddays #goldenglobe (Source: Reuters: Health)
Source: Reuters: Health - May 6, 2024 Category: Consumer Health News Source Type: news

Wall Street pushes out rate-cut expectations, sees risk they don ’t start until March 2025, Attribution is somewhat unknowable, Meta advertisers claim sales…
In episode #2732, we discuss the Federal Reserve's rate cuts, the challenges faced by advertisers on social media platforms, the use of virtual employees, the importance of building a brand, and the impact of Google updates on websites. Don’t forget to help us grow by subscribing and liking on…#federalreserve #google #neilpatelyt #burgerking #mcdonald #googleseo #npdigital (Source: Reuters: Health)
Source: Reuters: Health - May 6, 2024 Category: Consumer Health News Source Type: news

WTF are data collaborations?
This article is a WTF explainer, in which we break down media and marketing’s most confusing terms. More from the series → There is no shortage of cookieless solutions being touted throughout the digital advertising industry – though the jury is still out as to how good of a replacement they’ll be…#wtf #chathamhouse #aaronledwith #dentsu #merkury #dotdashmeredith #jonroberts #dotdashmerediths #nt #kellyandresen (Source: Reuters: Health)
Source: Reuters: Health - May 6, 2024 Category: Consumer Health News Source Type: news

AI Briefing: NewFronts bring a week ’s worth of AI news for advertisers
At last week’s annual IAB Newfronts, major ad-funded platforms were busy announcing a range of new content, ad formats and measurement tools. While major social platforms announced new AI upgrades for users and advertisers, streaming TV startups also unveiled new ways to use visual AI and machine…#iabnewfronts #reels #tiktok #lineups #giants #samsung #canelamedia #sambatv #sambaai #ashwinnavin (Source: Reuters: Health)
Source: Reuters: Health - May 6, 2024 Category: Consumer Health News Source Type: news