The Role of Disclosures: Helping to Understand Oncology Clinical Trial Endpoints
FDA Research Focused on Direct-to-Consumer Television Advertising (Source: FDA Center for Drug Evaluation and Research - What's New)
Source: FDA Center for Drug Evaluation and Research - What's New - March 12, 2024 Category: Drugs & Pharmacology Authors: FDA Source Type: news

Where Digital Media is Making Strides
According to Statista's Advertising & Media Market Insights, 41 percent of global media sales were generated digitally last year - up one percentage point from 2022. The growth in upcoming years is projected to be at around the same pace. Digital media is expected to be responsible for 48 percent… (Source: Reuters: Health)
Source: Reuters: Health - March 12, 2024 Category: Consumer Health News Source Type: news

Former Barbarian CEO Steven Moy Is Joining L & C as Its First CEO
Over the past 20 years, Steven Moy has worked his way through a handful of advertising's biggest holding companies. Moy, who is leaving his post as Barbarian CEO, wanted to have a much smaller remit in his new gig as CEO of L&C, a small independent creative shop founded by Rolando Cordova and Gian…#stevenmoy #rolandocordova #giancarlo (Source: Reuters: Health)
Source: Reuters: Health - March 12, 2024 Category: Consumer Health News Source Type: news

Young people's alcohol use in and around water: a scoping review of the literature - Carey RN, Crawford G, Jancey J, Lam T, Nimmo L, Trapp G, Pollard C, Hooper P, Leavy JE.
ISSUES: The surrounding social and commercial context, including alcohol advertising, heavily influences alcohol consumption. Alcohol use is a major risk factor for both fatal and non-fatal drowning, particularly for young people. APPROACH: We conducted a ... (Source: SafetyLit)
Source: SafetyLit - March 12, 2024 Category: International Medicine & Public Health Tags: Age: Adolescents Source Type: news

' There's no e-commerce point-of-sale': Farmer's Fridge's marketing director Liz Mella hones in on non-traditional tactics
For the last few months, marketers and advertisers have finally had to reckon with the fallout of Google’s crumbling third-party cookie amid an increasingly fragmented media landscape. Meaning, targeting and measurement are getting harder to do. However, it’s something Liz Mella, director of…#google #lizmella #farmersfridge #fridge #digidaypodcast #farmersfridges (Source: Reuters: Health)
Source: Reuters: Health - March 12, 2024 Category: Consumer Health News Source Type: news

Biden campaign takes aim at Trump stance on entitlements in new advertisement
U.S. President Joe Biden disembarks Air Force One as he arrives in Manchester, New Hampshire, U.S., March 11, 2024. The re-election campaign of President Joe Biden on Monday released a new digital advertisement targeting Donald Trump over comments the former president made to CNBC about cutting…#airforceone #manchester #newhampshire #donaldtrump #socialsecurity #medicare #medicaid #squawkbox #trump #facebookinstagram (Source: Reuters: Health)
Source: Reuters: Health - March 11, 2024 Category: Consumer Health News Source Type: news

Havas CEO Yannick Bollor é: If Vivendi Spins Off Havas, It Won’t Be Via a Sale
Havas Group is on the brink of potential change as its parent company, Vivendi, contemplates spinning off the growing advertising network as its own public entity. If the project were to go through--and it's not confirmed yet--Havas would be listed as a public company in its own right, a move…#havasgroup #havas (Source: Reuters: Health)
Source: Reuters: Health - March 11, 2024 Category: Consumer Health News Source Type: news

Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging
Pinterest has shared some new notes on how brands can incorporate inclusivity into their marketing and advertising approaches, in order to ensure that their messaging speaks to more consumers, and connects with a broader spectrum of people. Diversity has long been a key focus for Pinterest, from…#diversity #pinterest (Source: Reuters: Health)
Source: Reuters: Health - March 11, 2024 Category: Consumer Health News Source Type: news

How cookie deprecation, first-party data and privacy regulations are impacting the data landscape
In 2024, data will play a more significant role in marketing than ever before. At the same time, the landscape in which this data is collected, stored and activated will change dramatically. Marketers are well-versed in the trends reshaping the data-driven advertising industry: the loss of…#google #chrome #yearoffirstpartydata #yearofallpartydata #montana #florida #oregon #delaware (Source: Reuters: Health)
Source: Reuters: Health - March 11, 2024 Category: Consumer Health News Source Type: news

Sphere wif hat? Dogwifhat holders set sights on Vegas ad, raise $240,000
If the community around Solana memecoin dogwifhat (WIF) gets its way, a picture of a Shiba Inu in a hat will soon grace the Las Vegas skyline for a week. That’s because a new initiative, unsurprisingly titled “sphere wif hat,” seeks to raise $650,000 for one week of advertising the memecoin on…#solana #wif #shibainu #lasvegas #sphere #lasvegass (Source: Reuters: Health)
Source: Reuters: Health - March 10, 2024 Category: Consumer Health News Source Type: news

Meet the Chilean beer getting its moment in the limelight over 20 years after losing a legal battle with LucasFilm
In this galaxy—and only about 20 years ago—the marketing team behind Chilean beer Cerveza Cristal had a clever and bizarre idea. The brand edited advertisements for the beer directly into television broadcasts of the original Star Wars trilogy. Instead of watching an ad break, viewers could watch…#chilean #cervezacristal #empirestrikesback #channel13 #lukeskywalker #omdsantiago #cristalbeer #grandprix #dune #rings (Source: Reuters: Health)
Source: Reuters: Health - March 10, 2024 Category: Consumer Health News Source Type: news

Biden campaign releases new ad focusing on age
President Joe Biden's campaign released a new advertisement addressing his age, focusing on it by highlighting his administration's accomplishments. NBC News' Aaron Gilchrist reports on Biden's newest endorsements for the 2024 election and his rally in Georgia.#aarongilchrist #georgia (Source: Reuters: Health)
Source: Reuters: Health - March 10, 2024 Category: Consumer Health News Source Type: news

Pinterest Shares New Tips on How Marketers Can Maximize Inclusion in Their Messaging
Pinterest has shared some new notes on how brands can incorporate inclusivity into their marketing and advertising approaches, in order to ensure that their messaging speaks to more consumers, and connects with a broader spectrum of people. Diversity has long been a key focus for Pinterest, from…#diversity #pinterest (Source: Reuters: Health)
Source: Reuters: Health - March 9, 2024 Category: Consumer Health News Source Type: news

What Meta ’s New AI Video Model Could Mean for Commerce
Meta’s development of a new AI model, designed to enhance video and user Feed recommendations, marks what could be a significant shift in the online commerce landscape. The new AI model could benefit advertisers by directing viewers to more relevant results, experts say. Meta’s progress unfolds…#meta #bensteele #bigphonestore #pymnts #tomalison #reels #metasai #versusrelevance #starkashman #kashma (Source: Reuters: Health)
Source: Reuters: Health - March 8, 2024 Category: Consumer Health News Source Type: news

US ad employment fell slightly in February, the first decline since last spring
Advertising employment dropped by 400 jobs last month, the first decrease since spring 2023. The U.S. unemployment rate rose to 3.9%, its highest level since early 2022. (Source: Reuters: Health)
Source: Reuters: Health - March 8, 2024 Category: Consumer Health News Source Type: news