Surge of Ad-Supported Streaming Sign-Ups Dominates TV Upfronts 2024
Some 18 months after major streamers Netflix and Disney+ launched ad tiers to boost revenues the experiment is clearly paying off — and is helping to accelerate the pivot for viewers away from traditional linear television. That was the message that streaming executives conveyed to advertisers…#netflix #newyorkcity #jimmykimmel #disney #bobiger #billieeilish #lincolncenter #thewrap #amazon #warnerbrosdiscovery (Source: Reuters: Health)
Source: Reuters: Health - May 21, 2024 Category: Consumer Health News Source Type: news

How one content creator thrives on X, despite Elon Musk's shakeup
has seen better days. After Elon Musk took over back in 2022, the platform has fallen from grace with advertisers and creators alike, due to the reinstatement of previously banned accounts, an increase in bots and simultaneous decrease in brand safety. However, X hasn’t managed to scare away…#elonmusk #jessicadavis (Source: Reuters: Health)
Source: Reuters: Health - May 21, 2024 Category: Consumer Health News Source Type: news

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business
Amazon Advertising’s revenue neared $47 billion last year, up from 24% compared to 12 months earlier, with analysts suggesting its media earnings growth now outpaces Facebook and Google. An eMarketer forecast maintains the e-commerce giant’s advertising revenue will top $67 billion by 2025, and…#amazonadvertisings #google #emarketer #aps #newyorkcity #amazon #signaliq #tam #omnicommediagroup #dotdashmeredith (Source: Reuters: Health)
Source: Reuters: Health - May 21, 2024 Category: Consumer Health News Source Type: news

Teladoc may face a second class action lawsuit by investors
The suit alleges Teladoc made misleading claims about its advertising spending related to BetterHelp causing decreased revenues and a substantial drop in its stock price. (Source: mobihealthnews)
Source: mobihealthnews - May 20, 2024 Category: Information Technology Source Type: news

Here's My Top Artificial Intelligence (AI) Stock to Buy and Hold
Artificial intelligence (AI) is set to transform multiple industries ranging from smartphones to personal computers, automotive, digital advertising, and cloud computing. Investors should look for potential AI winners in these niches as they could deliver healthy gains on the stock market. The…#mordorintelligence #amazon #digitalocean #paddysrinivasan #gpu #docusign #paas #aipaas #arpu #johnmackey (Source: Reuters: Health)
Source: Reuters: Health - May 19, 2024 Category: Consumer Health News Source Type: news

What would Steve Jobs think of Apple ’s culture-crushing advert?
This is a tale of two advertisements. And about the company that made them – Apple Inc. The first ad ran during the Super Bowl in 1984. It was made by Ridley Scott, the celebrated movie director. The vibe is distinctly Orwellian: set in a vast, darkened auditorium dominated by a giant screen…#appleinc #superbowl #ridleyscott #orwellian #applecomputer #macintosh #ibm #apple #ipad #m4 (Source: Reuters: Health)
Source: Reuters: Health - May 18, 2024 Category: Consumer Health News Source Type: news

Advertisement for a powerbank business
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Source: Reuters: Health - May 18, 2024 Category: Consumer Health News Source Type: news

Media giants lean on sports as Hollywood strikes still loom over content slates
Media giants relied on sports last year when they had to woo advertisers during the Upfronts meeting week at a time when a Hollywood strike and cost cutting bit into their content and star power. This year, while stars once again graced the stages following the end of the strikes, the…#hollywood #disney #warnerbrosdiscovery #upfront #tomrogers #entertainment #nbccable #agathaallalong #bear #hulu (Source: Reuters: Health)
Source: Reuters: Health - May 18, 2024 Category: Consumer Health News Source Type: news

Wait, Why Were There So Many Movies At The TV Upfronts This Year?
When Emma Stone, star of Disney’s Cruella and Searchlight’s Poor Things, introduced CEO Bob Iger at the company’s Upfronts presentation this week – the first time that the former TV chief had been on stage at the advertising rodeo in 30 years – it was clear that this is no longer just a TV event.…#emmastone #disney #cruella #bobiger #ryanreynolds #jamiefoxx #camerondiaz #reesewitherspoon #willferrell #jakegyllenhaal (Source: Reuters: Health)
Source: Reuters: Health - May 18, 2024 Category: Consumer Health News Source Type: news

Why advertisers can no longer trust Google
The Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny Goodwin highlighted some of the damaging evidence – including how Google has been increasing costs for advertisers – in How Google harms search…#departmentofjustices #google #dannygoodwin #googleads # #exact #randomization #rgsp #ppc #qualityscore (Source: Reuters: Health)
Source: Reuters: Health - May 18, 2024 Category: Consumer Health News Source Type: news

We created a site that allows advertisers to promote their brand while giving back
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Source: Reuters: Health - May 17, 2024 Category: Consumer Health News Source Type: news

Streaming platforms woo advertisers at this year's upfronts
This week, media giants have been gathering in New York City for the upfronts, where TV networks and streaming platforms make their annual pitches as they try to court advertisers by previewing the shows they have lined up for the seasons ahead. Sure, there have been plenty of splashy…#newyorkcity #amazonprimevideos #legallyblonde #nbcuniversal #federalreserve #parkerherren #davidbrancaccio #linear #disney #americanidol (Source: Reuters: Health)
Source: Reuters: Health - May 17, 2024 Category: Consumer Health News Source Type: news

RDDT Stock Alert: Reddit Pops on Major OpenAI Deal
Reddit licensed its data to OpenAI for promises of advertising and access to OpenAI features Reddit (NASDAQ: ) stock rose 11% overnight after the discussion site licensed its content to OpenAI for training large language models. Under the deal, OpenAI will become a Reddit advertiser, and users…#openai #reddit #google #jmpsecurities #jmp #deutschebank #danablankenhorn (Source: Reuters: Health)
Source: Reuters: Health - May 17, 2024 Category: Consumer Health News Source Type: news

How Digitas North America ’s Leah Askew is looking to rein in the agency’s programmatic supply sources
For as much energy as advertisers and agencies have put into supply path optimization over the years, the programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what…#leahaskew #digitasnorthamerica #palmsprings #askew #mfa #digitasnorthamericas (Source: Reuters: Health)
Source: Reuters: Health - May 17, 2024 Category: Consumer Health News Source Type: news

TV networks embrace AI at the upfront to improve audience targeting and commerce
Digital advertising took years to transform TV’s business model, but AI is making its way into ad-buying tools much faster than past tech trends. At the annual upfronts in New York this week, major TV networks and streaming platforms touted new ways of using generative AI and machine learning to…#nbcuniversal #disney #amazon #littlebigtown #kellyclarkson #radiocitymusichall #nbcu #johnlee #llm #ritaferro (Source: Reuters: Health)
Source: Reuters: Health - May 17, 2024 Category: Consumer Health News Source Type: news