Tesla scraps Elon Musk ’s no-advertising mantra as stock nosedives nearly 30% this year
Amid rising competition and a lackluster stock performance, Tesla is brushing off CEO Elon Musk’s previous disdain for marketing and pushing ahead with digital ads in search of a much needed sales boost. The company spent an estimated $6.4 million on digital advertising last year, the Wall Street…#tesla #elonmusk #vivvix #mediaradar #sensortower #facebookinstagram #google #autopilot #wedbushsecurities #wedbush (Source: Reuters: Health)
Source: Reuters: Health - March 30, 2024 Category: Consumer Health News Source Type: news

Ad Campaign for Weight-Loss Drugs Reinforces Proper Use Ad Campaign for Weight-Loss Drugs Reinforces Proper Use
Eli Lilly and Company, which manufactures one of the new weight-loss drugs, has launched an advertising campaign reinforcing that the drugs should not be used for cosmetic weight loss.Medscape Medical News (Source: Medscape Diabetes Headlines)
Source: Medscape Diabetes Headlines - March 29, 2024 Category: Endocrinology Tags: Diabetes & Endocrinology Source Type: news

Andy Warhol: The Textiles
During the decade before he emerged as "the world's most famous postwar artist" in the 1960s, Andy Warhol worked in the world of commercial design and advertising, said Giles Sutherland in . His illustrations for magazines and retail clients are already well documented, but one aspect of his…#andywarhol #gilessutherland #pittsburgh #francescapeacock #dorisday #waldemarjanuszczak #manhattan (Source: Reuters: Health)
Source: Reuters: Health - March 29, 2024 Category: Consumer Health News Source Type: news

Those Billion-Dollar Lottery ‘Jackpots’ Aren’t Even Half That Big
Lottery fever is rising again in the United States. But buyer beware. The advertised jackpots aren’t nearly as big as they look. On March 26, someone in New Jersey won a jackpot that Mega Millions advertised on its website as $1.13 billion. And Powerball says its current jackpot is $935 million.…#newjersey #megamillions (Source: Reuters: Health)
Source: Reuters: Health - March 29, 2024 Category: Consumer Health News Source Type: news

MediaLink Ex-CEO Michael Kassan Sues UTA Lawyer for $125 Million Over Defamation
MediaLink founder and advertising rainmaker Michael Kassan is suing United Talent Agency’s attorney Bryan Freedman for $125 million, new court papers show. Kassan alleges that Freedman has tried to destroy his reputation and ability to compete by branding him a “pathological liar” who has a…#michaelkassan #unitedtalentagency #bryanfreedman #uta #medialink #kassan #jeremyzimmer #thewrap #sanfordmichelman #penskemedia (Source: Reuters: Health)
Source: Reuters: Health - March 29, 2024 Category: Consumer Health News Source Type: news

How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens
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Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Mega Millions $1.13 billion winner is facing mega tax bill. The amount is staggering
The New Jersey winner of the massive Mega Millions jackpot advertised as being worth $1.13 billion is in for some sticker shock on the tax bill. The final take home amount will likely be staggeringly lower. To begin with, the cash option of the final jackpot — actually $1.128 billion per Mega…#newjersey #megamillions #newjerseylottery #trenton #usamegacom #lottery #neptunetownship #bayonne #gardenstate #megaball (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

31 Ways to Market Your Business on a Budget
Using these 31 low-cost marketing ideas, you can take your business to the next level. Plus, marketing and advertising advice from industry veterans. Opinions expressed by Entrepreneur contributors are their own. As the old adage goes, you have to spend money to make money — so if you want your…#littleleague #noneask #nonefocus #noneoffer #meetupcom #noneprepare #noneset #nonealways #nonebepersistent #ebook (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Independent to take control of BuzzFeed and HuffPost in UK and Ireland
The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for Gen Z and millennial audiences”, the publishers have said. The two media companies will combine their publishing, data and advertising platforms…#independent #huffpost #ireland #genz #nationalnews #jonahperetti #buzzfeednews #saudi #christian #richardalanreid (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Be Scared, But Don't Be Fooled
The JIC's clarifying statement focuses on "transparency around transactional readiness," but has nothing to do with the quality, validity or relevance of a proposed advertising currency metric. (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Internet Users Want Sustainability Standards For Digital Ads
The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, collaboration among ad industry organizations. About 59% of the 14,000 surveyed respondents…#aac #terrytaouss #adnetzero #garm (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

To Continue To Grow, Ad Industry Needs Innovation
According to a report I saw published last week, the advertising industry is forecast to grow more than 5% next year. That’s a lot of growth for an already enormous business, but what I find most interesting is that the growth is happening despite us not listening to our most important customers.…#ip #cpm (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

How real estate commission changes could make buying and selling a home cheaper
Buying and selling a home could get cheaper after the National Association of Realtors agreed to resolve a lawsuit and rewrite several rules that regulate how commissions are set, advertised and paid. Currently, a person selling their house pays a commission of 5 or 6 percent of the purchase price…#johnyang #debrakami (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news

Snap Announces Expanded Brand Safety Partnership With IAS
Snapchat’s looking to provide more assurance for advertisers via a new partnership with Integral Ad Science (IAS), which will see Snap work with IAS on a new brand safety reporting solution that’ll provide detailed insight into ad placement in the app. Though based on IAS’ initial assessment, it…#integraladscience #ias #garm #safetyfloorframework #worth #creatorstories (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news