MediaLink Ex-CEO Michael Kassan Sues UTA Lawyer for $125 Million Over Defamation
MediaLink founder and advertising rainmaker Michael Kassan is suing United Talent Agency’s attorney Bryan Freedman for $125 million, new court papers show. Kassan alleges that Freedman has tried to destroy his reputation and ability to compete by branding him a “pathological liar” who has a…#michaelkassan #unitedtalentagency #bryanfreedman #uta #medialink #kassan #jeremyzimmer #thewrap #sanfordmichelman #penskemedia (Source: Reuters: Health)
Source: Reuters: Health - March 29, 2024 Category: Consumer Health News Source Type: news

How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens
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Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Mega Millions $1.13 billion winner is facing mega tax bill. The amount is staggering
The New Jersey winner of the massive Mega Millions jackpot advertised as being worth $1.13 billion is in for some sticker shock on the tax bill. The final take home amount will likely be staggeringly lower. To begin with, the cash option of the final jackpot — actually $1.128 billion per Mega…#newjersey #megamillions #newjerseylottery #trenton #usamegacom #lottery #neptunetownship #bayonne #gardenstate #megaball (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

31 Ways to Market Your Business on a Budget
Using these 31 low-cost marketing ideas, you can take your business to the next level. Plus, marketing and advertising advice from industry veterans. Opinions expressed by Entrepreneur contributors are their own. As the old adage goes, you have to spend money to make money — so if you want your…#littleleague #noneask #nonefocus #noneoffer #meetupcom #noneprepare #noneset #nonealways #nonebepersistent #ebook (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Independent to take control of BuzzFeed and HuffPost in UK and Ireland
The Independent will take control of BuzzFeed and HuffPost in the UK and Ireland with the intention to create “Britain’s biggest publisher network for Gen Z and millennial audiences”, the publishers have said. The two media companies will combine their publishing, data and advertising platforms…#independent #huffpost #ireland #genz #nationalnews #jonahperetti #buzzfeednews #saudi #christian #richardalanreid (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Be Scared, But Don't Be Fooled
The JIC's clarifying statement focuses on "transparency around transactional readiness," but has nothing to do with the quality, validity or relevance of a proposed advertising currency metric. (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

Internet Users Want Sustainability Standards For Digital Ads
The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, collaboration among ad industry organizations. About 59% of the 14,000 surveyed respondents…#aac #terrytaouss #adnetzero #garm (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

To Continue To Grow, Ad Industry Needs Innovation
According to a report I saw published last week, the advertising industry is forecast to grow more than 5% next year. That’s a lot of growth for an already enormous business, but what I find most interesting is that the growth is happening despite us not listening to our most important customers.…#ip #cpm (Source: Reuters: Health)
Source: Reuters: Health - March 28, 2024 Category: Consumer Health News Source Type: news

How real estate commission changes could make buying and selling a home cheaper
Buying and selling a home could get cheaper after the National Association of Realtors agreed to resolve a lawsuit and rewrite several rules that regulate how commissions are set, advertised and paid. Currently, a person selling their house pays a commission of 5 or 6 percent of the purchase price…#johnyang #debrakami (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news

Snap Announces Expanded Brand Safety Partnership With IAS
Snapchat’s looking to provide more assurance for advertisers via a new partnership with Integral Ad Science (IAS), which will see Snap work with IAS on a new brand safety reporting solution that’ll provide detailed insight into ad placement in the app. Though based on IAS’ initial assessment, it…#integraladscience #ias #garm #safetyfloorframework #worth #creatorstories (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news

Media brands are leveraging content catalogs and driving ad revenue with linear channels
While many media companies and advertisers have narrowed their focus to streaming and video on demand, there is still significant audience demand for linear television’s lean-back experience. Despite claims that linear channels are dying, audiences still crave more passive media consumption.…#lineartelevisions #nielsen #plutotv #rokuchannel #linear #martyroberts #brightcove #hidden #cpm #racingvictoria (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news

Why Is Direct Digital (DRCT) Stock Down 45% Today?
DRCT stock is down with its latest earnings report Direct Digital (NASDAQ:DRCT) stock is falling on Wednesday after the programmatic advertising platform company released its earnings report for Q4 2023. Direct Digital starts off its report with diluted earnings per share of -8 cents. That’s much…#directdigital #markwalker #williamwhite (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news

GroupM to double media spend on women ’s sports
GroupM will double its media spend commitment to women’s sports, and is looking to create a standalone women’s sports marketplace effective with this year’s upfront marketplace. WPP’s media buying arm will announce today it has intent to spend from a list of significant advertisers, including…#wpp #coinbase #discover #google #mars #nationwide #unilever #universalpictures #deloitte #madness (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news

How Forbes is testing its SSPs to improve programmatic ad revenue
Just as advertisers and agencies are the clients of demand-side platforms, publishers are the clients of supply-side platforms — though it may not always seem that way. Forbes has sought to reassert the relationship through a series of tests with its SSPs to improve the ad tech firms’…#rebecasolórzano #vail #colorado #amazon #ssp #pip (Source: Reuters: Health)
Source: Reuters: Health - March 27, 2024 Category: Consumer Health News Source Type: news

Top Gear ’s Clarkson and May brand crypto scam ads as ‘balls’
Former Top Gear presenters Jeremy Clarkson and James May have denounced as “balls” a series of crypto scam ads using their names, and have encouraged fans to “say b*****ks to it” and go to the pub. May raised the issue on Saturday after a series of paid-for adverts appeared on X (formerly…#jeremyclarkson #jamesmay #immediatechain #matthewperrys #grandtour #richardhammond #clarkson #irish #elonmusks #ireland (Source: Reuters: Health)
Source: Reuters: Health - March 26, 2024 Category: Consumer Health News Source Type: news