Reddit IPO: Can A New Social Media Stock Stand Out In Meta's World?
Reddit's fate on the public markets may depend on whether it can hang with the tech giants that dominate digital advertising. The post Reddit IPO: Can A New Social Media Stock Stand Out In Meta's World? appeared first on Investor's Business Daily.#reddit (Source: Reuters: Health)
Source: Reuters: Health - March 1, 2024 Category: Consumer Health News Source Type: news
Effects of emotionally charged advertisements on driver behavior in risky scenarios: a driving simulator study - Qin Y, Yang N, Cherry CR, Li X, Zhao S, Wang Y.
The purpose of this study is to analyze the effect of emotional advertising on driver behavior and to investigate whether emotional advertising changes drivers' external attention and braking responsiveness in risky driving situations. We assessed the chee... (Source: SafetyLit)
Source: SafetyLit - March 1, 2024 Category: International Medicine & Public Health Tags: Distraction, Fatigue, Chronobiology, Vigilance, Workload Source Type: news
Podcast companies see signs of an improved ad market in 2024
iHeartMedia, Spotify, SiriusXM and Acast reported year over year revenue growth in their podcast businesses during the fourth quarter of 2023. During their Q4 earnings calls, company executives noted signs of an improving advertising market heading into 2024. Spotify and Acast, in particular, are…#iheartmedia #spotify #acast #execs #iheart #richbressler #coo #cfo #q4 #nt (Source: Reuters: Health)
Source: Reuters: Health - March 1, 2024 Category: Consumer Health News Source Type: news
Paramount posts surprise profit as streaming gains offset weak ad market
Toy figures of people are seen in front of the displayed Paramount + logo, in this illustration (Reuters) -Paramount Global fell short of Wall Street estimates for quarterly revenue on Wednesday but posted a surprise profit as streaming gains helped overshadow a weak advertising market, sending…#paramount #hollywood #bobbakish #visiblealpha #skydancemedia #davidellison #nationalamusements #naveenchopra (Source: Reuters: Health)
Source: Reuters: Health - February 29, 2024 Category: Consumer Health News Source Type: news
FreeWheel brings biddable programmatic TV inventory to upfront with new tool
FreeWheel’s new Allocation Module helps advertisers and media companies better track biddable buying.#freewheel #allocationmodule (Source: Reuters: Health)
Source: Reuters: Health - February 29, 2024 Category: Consumer Health News Source Type: news
Podcast 66: Online advertising
Online advertising used to support investigative journalism at digital-native brands such as Buzzfeed News and Vice. In the space of just a few years everything has changed, and thousands of journalists have lost their jobs as a result. Press Gazette editor-in-chief Dominic Ponsford talks to…#buzzfeednews #dominicponsford #jimedwards #mediaexplained #acast #pressgazette #applepodcasts #spotify #amazonecho #googlehome (Source: Reuters: Health)
Source: Reuters: Health - February 29, 2024 Category: Consumer Health News Source Type: news
Xiaomi founder Lei Jun followed Apple into the EV market. He ’s now ‘very shocked’ by the iPhone maker’s decision to pull out
Both Xiaomi and its founder, Lei Jun, are big fans of Apple. The Chinese smartphone maker embraces Apple-like designs in its products and advertising, leading some to dub the company "the Apple of China." And Lei cites Steve Jobs as an inspiration, saying that the 1984 book Fire in the Valley put…#xiaomi #leijun #apple #appleofchina #stevejobs #fireinvalley #cctv #mobileworldcongress #barcelona #weibinglu (Source: Reuters: Health)
Source: Reuters: Health - February 29, 2024 Category: Consumer Health News Source Type: news
Huge push to get kids vaccinated against illnesses like measles, polio and diphtheria as uptake rates plunge to decade low in wake of Covid
Fronted by children, the advert aims to appeal directly to parents and boost the numbers getting their children vaccinated with experts concerned about the risk illness falling jab uptake. (Source: the Mail online | Health)
Source: the Mail online | Health - February 29, 2024 Category: Consumer Health News Source Type: news
LendingTree's Growth in Insurance and SEM Advertising Positions for Multi-Year Cycle, Says Analyst
Keefe, Bruyette & Woods analyst Ryan Tomasello upgraded LendingTree, Inc. TREE from Market Perform to Outperform, raising the forecast to $45 from $24. Per Tomasello, the 2024 earnings recovery for LendingTree is led by a rebound in the company’s insurance segment, where 2024 guidance could be…#keefebruyettewoods #ryantomasello #lendingtreeinctree #marketperform #lendingtree #1h24 #tomasello (Source: Reuters: Health)
Source: Reuters: Health - February 28, 2024 Category: Consumer Health News Source Type: news
Google hit with $2.3 billion lawsuit by Axel Springer, other media groups
Alphabet's Google was hit with a 2.1-billion-euro ($2.3 billion) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the company's practices in digital advertising. Shares of the Mountain View, California-based company fell…#alphabet #google #axelspringer #mountainview #austria #belgium #bulgaria #czechrepublic #denmark #finland (Source: Reuters: Health)
Source: Reuters: Health - February 28, 2024 Category: Consumer Health News Source Type: news
Owning Your Crown: The Importance of Celebrating Black Hair in Advertising
Picture this: I'm a business affairs executive working at one of the most well-known creative agencies in the world. I'm in the office, and I look up as one of my co-workers gives me a familiar "good morning" head nod. I notice he is wearing an untied durag draped around his shoulders. Just then,… (Source: Reuters: Health)
Source: Reuters: Health - February 28, 2024 Category: Consumer Health News Source Type: news
Why S4 Capital is investing in CTV buying platform tvScientific
Sorrell and former X sales chief Chris Riedy, now part of tvScientific, back vision to bring self-service and outcomes-based buying to CTV and long tail of advertisers.#sorrell #chrisriedy #ctv (Source: Reuters: Health)
Source: Reuters: Health - February 28, 2024 Category: Consumer Health News Source Type: news
The Best Advertising Agency Starts With a Good Marriage
Lessons from building a company with your spouse. (Source: Reuters: Health)
Source: Reuters: Health - February 28, 2024 Category: Consumer Health News Source Type: news
Baidu ’s Revenue Climbs after AI Helps it Weather China Downturn
Baidu Inc.’s revenue rose 6% after its ChatGPT-style service began to augment advertising sales, helping the Chinese AI leader weather a severe economic downturn. • None Apple to Wind Down Electric Car Effort After Decadelong Odyssey • None How Much Wealth You Need to Join the Richest 1% Around…#baiduincs #noneapple #decadelongodyssey #baidu #siliconvalley #microsoftcorp #google #tencentholdingsltd #bytedanceltd #ernie (Source: Reuters: Health)
Source: Reuters: Health - February 28, 2024 Category: Consumer Health News Source Type: news
Vizio ’s earnings show Wall Street why Walmart wants to buy the smart-TV maker
Vizio Holding Corp., the TV maker being bought by Walmart Inc., reported fourth-quarter results Tuesday that beat expectations, helped by a jump in advertising and smart-TV platform sales. The results came after Walmart WMT, last week said it would buy Vizio for $2.3 billion. The retail and…#vizioholdingcorp #walmartinc #walmartwmt #viziovzio #walmart #vizio #uber #dougmcmillon (Source: Reuters: Health)
Source: Reuters: Health - February 28, 2024 Category: Consumer Health News Source Type: news
