Inside X ’s latest, desperate attempt to beguile advertisers
If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land. Sure, marketers have heard this song before, especially since the social network fell into the eccentric billionaire Elon Musk’s lap about 18 months ago. And yes, the chances of advertisers changing…#elonmusks #lindayaccarino #nba #newyorkfashionweek #grammy #uefaeuro2024 #parisolympic #donlemon #tulsigabbard #jimrome (Source: Reuters: Health)
Source: Reuters: Health - April 22, 2024 Category: Consumer Health News Source Type: news

The Guardian US is starting its pursuit of political ad dollars
The Guardian US is making a concerted effort to win some of the political advertising dollars being spent during this election cycle. It’s the first time the publisher is doing so, according to Luis Romero, the company’s svp and head of sales for North America. Until now, The Guardian US and its…#guardian #luisromero #guardianus #romero #congressional #andrewmullins #imge #ronalddesantis #donaldtrump #independent (Source: Reuters: Health)
Source: Reuters: Health - April 22, 2024 Category: Consumer Health News Source Type: news

The stalemate of sustainability: Who holds the responsibility of cutting carbon from digital ads?
As Earth Day 2024 is marked today, finger pointing is still prevailing over taking action in the effort to make digital advertising more sustainable. Publishers say there is only so much supply path optimization they can do before it impacts their revenue. Meanwhile advertisers and brands say they…#garm #canneslions #hillaryslattery #iabtechlab #sharethorugh #sharethrough #magnite #greenbids #guillaumegrimbert #greenmediasummit (Source: Reuters: Health)
Source: Reuters: Health - April 22, 2024 Category: Consumer Health News Source Type: news

Google blocks California news outlets, fighting a state bill
Google’s action is the latest move in a growing clash between the tech giants and the news industry. After years of shrinking advertising revenue, layoffs and newspaper bankruptcies, news organizations are increasingly turning to governments to enact new rules forcing the tech platforms to share…#google #meta #canadians #justintrudeau #facebookandinstagram #dwaynewinseck #carletonuniversity #ottawa #blaynehaggart #brockuniversity (Source: Reuters: Health)
Source: Reuters: Health - April 21, 2024 Category: Consumer Health News Source Type: news

Southwest Airlines has a secret edge over American, United, Delta
Southwest Airlines has built its new advertising campaign around some of its core offerings that differentiate it from its rivals. The ads focus on how the airline does not charge for checked bags, and that it does not charge change or cancellation fees. Those are differentiators in a market where…#southwestairlines #basiceconomy #delta #americanairlines #aal #spirit #frontier #basiceconomyfaresdo #luv #southwest (Source: Reuters: Health)
Source: Reuters: Health - April 21, 2024 Category: Consumer Health News Source Type: news

California wants Big Tech to pay for news. Google is fighting back
Google’s action is the latest move in a growing clash between the tech giants and the news industry. After years of shrinking advertising revenue, layoffs and newspaper bankruptcies, news organizations are increasingly turning to governments to enact new rules forcing the tech platforms to share…#google #meta #canadians #justintrudeau #facebookandinstagram #dwaynewinseck #carletonuniversity #ottawa #blaynehaggart #brockuniversity (Source: Reuters: Health)
Source: Reuters: Health - April 21, 2024 Category: Consumer Health News Source Type: news

As Meta flees politics, campaigns rely on new tricks to reach voters
After years of pitching its suite of social media apps as the lifeblood of campaigns, Meta is breaking up with politics. The company has decreased the visibility of politics-focused posts and accounts on Facebook and Instagram as well as imposed new rules on political advertisers, kneecapping the…#meta #facebookandinstagram #danilever #newsmax #dailywire #nataliestroud #universityoftexas #austin #trump #wilson (Source: Reuters: Health)
Source: Reuters: Health - April 21, 2024 Category: Consumer Health News Source Type: news

Landlord of ‘child-free’ pub defends exclusion policy
The landlord of a pub that went viral over its sign advertising the venue as “dog-friendly, child-free” has stood by its policy and said he has received messages of support from the local community and internationally. David Worcester, who runs the Lower Red Lion in St Albans, Hertfordshire, said…#davidworcester #lowerredlion #stalbans #hertfordshire #bristol #nt (Source: Reuters: Health)
Source: Reuters: Health - April 20, 2024 Category: Consumer Health News Source Type: news

Not just mums go to Iceland: supermarket drops slogan to be more inclusive
Iceland has dropped the outdated “That’s why mums go to Iceland” slogan to reflect the fact that other people also do grocery shopping. The frozen foods retailer has tweaked its strapline to the more neutral “That’s why we go to Iceland” in an advertising push with the TV personality Josie Gibson…#iceland #josiegibson #kerrykatona #richardwalker #peterandres #walker #penny #gottalent #chelsea (Source: Reuters: Health)
Source: Reuters: Health - April 20, 2024 Category: Consumer Health News Source Type: news

Google Ads Promotes Fake Crypto Website Leading to Phishing Scam
Google’s online advertising platform, Google Ads, is promoting malicious crypto websites, exposing users to a phishing scam. According to a report from BleepingComputer, threat actors have exploited Google Ads to advertise a fake version of Whales Market, an over-the-counter (OTC) crypto platform…#google #googleads #bleepingcomputer #whalesmarket #whaels #yunfengsun #hongnamcheung #sun #cheung #halimah (Source: Reuters: Health)
Source: Reuters: Health - April 19, 2024 Category: Consumer Health News Source Type: news

Hyundai is the latest brand to pause advertising on X due to antisemitism
Hyundai said on Thursday it paused advertising on X, formerly known as Twitter, a day after an ad from the automaker reportedly appeared adjacent to an antisemitic and pro-Hitler post on the social media site. On Wednesday, user Nancy Levine Stearns posted screenshots of a paid Hyundai ad above an…#hyundai #prohitler #nancylevinestearns #holocaust #elonmusk #joebenarroch #benarroch #corporate #brandsafety #xsbrandsafety (Source: Reuters: Health)
Source: Reuters: Health - April 19, 2024 Category: Consumer Health News Source Type: news

X Continues to Display Ads Alongside Harmful Content, with Another Major Ad Partner Pausing its Spend
Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s revised “freedom of speech,…#hyundai #pronazi #communitynotes #tiktok #meta #xscommunitynotes #elonmusks #doubleverify (Source: Reuters: Health)
Source: Reuters: Health - April 19, 2024 Category: Consumer Health News Source Type: news

Cart.com to Simplify Onboarding, Provide Services for Walmart Marketplace Sellers
Cart.com is working with Walmart Marketplace to simplify onboarding and help both new and existing sellers grow their sales on that platform. Customers using Cart.com’s multichannel management platform will be able to access special incentives across Walmart Marketplace’s shipping, advertising and…#walmartmarketplace #cartcom #michaelsvatek #constellationai #walmart #trinitycapital #omairtariq #trinity #amazon #amify (Source: Reuters: Health)
Source: Reuters: Health - April 18, 2024 Category: Consumer Health News Source Type: news

AdCellerant Launches Two New Groundbreaking Streaming TV Products
DENVER, April 18, 2024 /PRNewswire/ -- AdCellerant, a leading marketing technology and services company, proudly announces the debut of two revolutionary products poised to redefine Streaming TV advertising: Streaming TV Plus and Streaming TV Premium. These innovative offerings give advertisers…#denver #streamingtv #streamingtvpremium #candacerhodes #streamingtvplus (Source: Reuters: Health)
Source: Reuters: Health - April 18, 2024 Category: Consumer Health News Source Type: news

Introducing Solodev Digital: A Cloud Platform for Managing Identity, Martech, Digital Advertising, and Payment Processing
ORLANDO, Fla., April 18, 2024 (GLOBE NEWSWIRE) -- Solodev, the cloud platform for developers, announced today the launch of Solodev Digital: a cloud-based platform of products, services, and expertise to help organizations deploy secure identity and access solutions, including Single Sign On…#orlando #fla #solodevdigital #singlesignonsso #keycloak #iam #identity #hippa #sso #gdpr (Source: Reuters: Health)
Source: Reuters: Health - April 18, 2024 Category: Consumer Health News Source Type: news