Measuring impact of storyline engagement on health knowledge, attitudes, and norms: a digital evaluation of an online health-focused serial drama in West Africa - Massey PM, Kearne MD, Rideau A, Peterson A, Gipson JD, Nianogo RA, Bornstein M, Prelip ML, Glik DC.

BACKGROUND: "Cest la Vie!" (CLV) is a serial drama that entertains, educates, and promotes positive health behaviors and social change for West African audiences. The purpose of this study was to evaluate if watching the CLV Season 2 series online had an i...
Source: SafetyLit - Category: International Medicine & Public Health Tags: Media, Marketing, and Internet Issues Source Type: news