Quitting activity and tobacco brand switching: findings from the ITC-4 Country Survey.

CONCLUSIONS: The asymmetry suggests brand switching does not affect subsequent quitting.
IMPLICATIONS: Brand switching does not appear to interfere with quitting.
PMID: 25827182 [PubMed - in process]

Source: Australian and New Zealand Journal of Public Health - April 1, 2015 Category: Global & Universal Authors: Cowie GA, Swift E, Partos T, Borland R Tags: Aust N Z J Public Health Source Type: research