How to be a rockstar blogger – part 3

Create content for your audience, not yourself Even though you are on a mission to become a Rock Star Blogger your blog is not, and never will be, about you. You may have your photo up there somewhere and possibly an ‘About Me’ page, you may even write posts about your life and experiences in the context of your subject matter, but writing only about yourself or your business is not going to win you any friends or influence people unless you are already a rock star of course. Remember what I said in part one? Primarily people are only interested in themselves. By tapping into this mindset you can work on creating the resources, information and activity that those interested in the same subject are looking for. By serving their need you will attract an audience. Bear in mind as well that if we are already an expert in our field it is tempting to think we know what everyone needs to learn. The reality of course is very different. As an expert, you will be thinking about the topic from the perspective of someone who knows what they already know and who has years’ worth of experience applying that knowledge in the real world. It is much harder to take yourself back to basics and put yourself in the shoes of someone who is just starting out. Inevitably, jargon creeps in and assumptions are made; these need to be weeded out otherwise the only people you are talking to are your peers. To be a Rock Star Blogger, you need to have something for everyone, from the beginner to the ...
Source: The Hysterectomy Association - Category: OBGYN Authors: Tags: Writing Business blogging Source Type: news