What the humble bowerbird can teach us about marketing

Why is Apple like the bowerbird? The bowerbird, an inhabitant of Australia and Papua New Guinea is a great marketing metaphor that every business owner would do well to learn from. In fact, I wouldn’t be at all surprised if even the late, great Steve Jobs himself had been secretly influenced by this fascinating avian character. In essence, this little creature has developed a marketing strategy that is as extraordinary as it is helpful to us here in the human world. It has harnessed the power of getting and keeping the attention of the audience it’s seeking. Of course, unlike its human counterparts, its purpose is purely reproductive, but we can certainly learn a thing or two from the way it achieves this objective. The first thing the male bowerbird does is build itself a bower. This is its stage and is where it will dance to entice the female in. Of course, the design and complexity of the bower depend on the exact species of bowerbird and some are definitely more elaborate than others. When the bower itself has been constructed it will then be decorated with a variety of bright, colourful objects that range from leaves and feathers to discarded rubbish and pieces of plastic. Even more interesting is the fact that in several of the species the colour of the objects is specifically defined to match the preferences of the female. The satin bowerbird for instance favours blue and anything from plastic pull rings to drinking straws will do. It’s at this point ...
Source: The Hysterectomy Association - Category: OBGYN Authors: Tags: Marketing metaphor Source Type: news