How this company plans to be (more than) the Amazon of medical supplies

Sometimes it's not about inventing a better product but getting it into the hands of the right people. Just ask Naama Stauber Breckler. Soon after the former Israeli military software engineer graduated from Stanford University with an MBA, she co-founded and led a company that developed urinary catheters for people with chronic bladder problems to use themselves. The company lined up Food and Drug Administration OKs and reimburse ment from payers, she said, but that didn't prepare her for the challenge…
Source: bizjournals.com Health Care:Physician Practices headlines - Category: American Health Authors: Source Type: news