Understanding and mitigating user biases in online information searching

(University of Oklahoma) When searching for information online, the results can vary widely from person to person. Jiqun Liu, an assistant professor in the School of Library and Information Studies in the University of Oklahoma's College of Arts and Sciences, wants to improve the quality of online search results that accounts for users' biases and returns more balanced and useful results.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news