Do customer loyalty programs really help sellers make money?

(Institute for Operations Research and the Management Sciences) Customer loyalty programs have been around for decades and are used to help businesses, marketers and sellers build a sustainable relationship with their customers. But do they work? A recent study sought to find out and researchers learned that while yes, customer loyalty programs do work, perhaps not in ways most may assume.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news