From insight to action in medical affairs

  The context of most human engagement has been limited to the digital space thanks to the current pandemic. Around two thirds of physicians now seek information online, a dramatic increase from the pre-pandemic era.    Clearly on-demand digital consumption of information is fast eclipsing the traditional approach of asking questions of sales reps or MSLs in person, says Kumaran Krishnan, Director of Medical Excellence and Digital Transformation, Teva Pharmaceuticals. “Today, many physicians reach out to digital channels rather than waiting for human interactions to happen.”    And HCPs ’ expectations of the content they consume via digital channels are rising fast.  More than ever they want clear, credible and relevant information, says Christina Hoffman, Global Head of Medscape Medical Affairs. “If a clinician cannot imagine applying the information or education in their practice, they won’t value, use or consume it.”   There is now little patience among ever more time-pressed HCPs for blatantly promotional information, says Samuele Doratori, Global Head of Cardiovascular Medical Affairs, Servier. “HCPs are looking for information that adds value to their clinical practice, with a particular interest in new data or evidence from real-world settings.”   But while the trend to more digital consumption is clear, it is not the whole story. Not all digital formats are equa...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news

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Dr. Laura Esserman answers the door of her bright yellow Victorian home in San Francisco’s Ashbury neighborhood with a phone at her ear. She’s wrapping up one of several meetings that day with her research team at University of California, San Francisco, where she heads the Carol Franc Buck Breast Care Center. She motions me in and reseats herself at a makeshift home office desk in her living room, sandwiched between a grand piano and set of enormous windows overlooking her front yard’s flower garden. It’s her remote base of operations when she’s not seeing patients or operating at the hospita...
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Source: The Doctors Lounge - Psychiatry - Category: Psychiatry Tags: Family Medicine, Pediatrics, Psychiatry, Emergency Medicine, Preventive Medicine, News, Source Type: news
With a patient base of about 650,000 older people, WellMed was faced with the prospect in early 2020 of many medical conditions being undiagnosed because of pandemic lockdowns and patient fears of visiting doctors ’ offices or hospitals.
Source: bizjournals.com Health Care:Physician Practices headlines - Category: American Health Authors: Source Type: news
This study aimed to understand patients ’ experience with telehealth and whether telehealth should be a continued care option after the pandemic.
Source: Journal of the American College of Surgeons - Category: Surgery Authors: Tags: Bariatric and Foregut Source Type: research
The COVID-19 pandemic has caused severe disruptions in surgical care delivery. We studied the impact of the pandemic on an already existing same day discharge sleeve gastrectomy workflow.
Source: Journal of the American College of Surgeons - Category: Surgery Authors: Tags: Bariatric and Foregut Source Type: research
According to the available scientific evidence It is unknown whether replacing clinic follow-up visits with telephone follow-up for low-risk elective and non-elective surgeries is safe. Nonetheless; using telemedicine has become one of the most needed and used methods during this pandemic to avoid COVID-19 disease spreading among surgical teams and patients.
Source: Journal of the American College of Surgeons - Category: Surgery Authors: Tags: Health Services Research Source Type: research
Worldwide, healthcare systems were challenged during the COVID-19 pandemic. Tertiary hospitals, which perform the majority of organ transplants in Mexico, shifted gears to provide treatment for critically ill COVID-19 patients.
Source: Journal of the American College of Surgeons - Category: Surgery Authors: Tags: Global Surgery and Humanitarian Outreach Source Type: research
Inconsistencies regarding the use of appropriate personal protective equipment (PPE) have raised concerns for the safety of surgical staff during the coronavirus disease 2019 (COVID-19) pandemic. This rapid review synthesises the literature that includes input from clinical experts to provide evidence-based guidance for surgical services.
Source: Journal of the American College of Surgeons - Category: Surgery Authors: Tags: Global Surgery and Humanitarian Outreach Source Type: research
Telehealth has become mainstream during the COVID-19 pandemic, but its role in managing older patients is not well defined. This systematic review aims to assess the postoperative benefits of perioperative telehealth interventions in older adults.
Source: Journal of the American College of Surgeons - Category: Surgery Authors: Tags: Geriatric and Palliative Care Source Type: research
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