Factors that influence parents' intentions of using autonomous vehicles to transport children to and from school.

This study has two primary aims: 1) Exploring parents' intentions and their potential determinants. 2) Making recommendations for manufacturers to develop and market AVs suitable for school travel based on the research results. Research results show that face consciousness with Chinese characteristics can significantly affect parents' intentions. Knowledge of AVs is the most significant factor in influencing parents' intentions. Perceived usefulness, attitude towards school travel in AVs, and perceived risk can significantly affect parents' intentions. The direct impact of perceived ease of use and public engagement on parents' intentions is not significant. Finally, this research could provide decision-making support for governments and manufacturers to formulate relevant policies and marketing strategies, promoting parents' acceptance of AVs. PMID: 33508697 [PubMed - as supplied by publisher]
Source: Accident; Analysis and Prevention. - Category: Accident Prevention Authors: Tags: Accid Anal Prev Source Type: research