Eyebuy: Sweeping glances can cost you money

(University of Innsbruck) When Christmas shopping, customers should keep their eyes unter control. As a study by researchers from Austria, Germany and UK shows, visual attention can be strongly influenced during shopping with very simple interventions. The researchers report in the Journal of Consumer Research that unplanned purchases can even double as a result.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news