New research determines if political " air war " or " ground game " is most effective

(Institute for Operations Research and the Management Sciences) CATONSVILLE, MD, October 7, 2020 - New research has shed light on how various political campaign activities influence voters. It found that a candidate's mass media advertising is more likely to influence independent voters, while the campaign's " ground game, " targeting voters through grassroots outreach, is more effective at reaching a candidate's base.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news