Perceptions of nutritional value, sensory appeal, and Price influencing customer intention to purchase frozen beef: Evidence from Indonesia

Publication date: Available online 25 September 2020Source: Meat ScienceAuthor(s): Sri Rahayu Hijrah Hati, Ina Zulianti, Adrian Achyar, Anya Safira

Source: Meat Science - September 27, 2020 Category: Food Science Source Type: research