Ayurvedic products less than 1 per cent of India's FMCG market: Kantar Worldpanel

The low sales contribution is despite more than a dozen leading companies flooding retail shelves with hundreds of natural and herbal variants over the past few years. While 89% of Indian households purchase ayurvedic products now compared to 76% four years ago, the entire segment contributes 0.8% of the total FMCG volume.
Source: The Economic Times - Category: Consumer Health News Source Type: news