Digital success doesn ’t start with the tech

  We all know that the biggest hurdle for any transformation project is culture. No wonder then that many of us working within digital transformation have hoped to open minds and inspire a new way of working through big, buzzy projects.    There ’s now even a blueprint for this type of innovation: find a tech partner, design a pilot with a trending technology, and ‘signal’ to peers, rivals and shareholders that you’re embracing the future with a flashy press release.   But when we sat down with Dan Rothman the Chief Digital Officer, Dainippon Sumitomo Pharma and Milind Kamkolkar, Chief Digital Officer, Cellarity, at the eyeforpharma Barcelona Virtual summit, they emphatically underlined that this common approach is exactly the problem.   Don ’t get distracted  When we are seduced by this way of working, we wind up doing more harm than good.    If we are being honest with ourselves, many of these projects begin with the wrong motivation at their core. Rather than impressing potential partners, this actually signals that you ’re not ready for change. Kamkolkar points out: “I think many of us in the entrepreneurial community would prefer to see outcomes rather than who you are partnering with, because honestly, who cares?”  Yes, pilots can be useful to raise awareness of a particular technology, but usually we don ’t connect them to an overall strategy for change. For your partners, pursuing pilots for PR reasons can be a death sentence. They d...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news