The “RealSelf Effect”: Can Patient Reviews on Social Media Impact Clinic Volume?
This study evaluated the impact of social media on the volume of aesthetic cases performed through an established chief resident clinic and its utility in patient recruitment. Chief residents had an increase in the number of aesthetic surgery cases they performed after their clinic was featured on an online social media physician review website. This further reinforces the impact social media and an online presence have on plastic surgery training.
Source: Annals of Plastic Surgery - Category: Cosmetic Surgery Tags: Circumspectus Medicinae: Texts and Contexts Source Type: research
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