Branding Dynamics for the Esthetic Dentist

The objective of this article is to introduce the concept of branding to dentists interested in implementing elective esthetic treatment into their practice. For many, this will serve as an introduction to begin; for others, it can provide a road map for revising and reinforcing a branding program already in place.

Source: Dental Clinics of North America - September 2, 2020 Category: Dentistry Authors: David J. Wagner, Julie Logan Source Type: research