Bargaining and the three-way transaction defines the daily deal market

(Institute for Operations Research and the Management Sciences) If you've ever taken advantage of a nice discount thanks to a promotion from Groupon or LivingSocial, you've tapped the power of the daily deal market yourself. You, the consumer, benefited from the prior bargaining that took place between that big online platform and the merchant, resulting in a lower price for you.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news