Meet The Founders Who Want To Take The Stress Out Of Buying Pregnancy And Ovulation Tests

After an embarrassing experience buying a pregnancy test, Cythia Plotch saw how broken the space was and jumped on the opportunity to fix it. Partnering with her friend Jamie Norwood, the two co-founded Stix, a direct-to-consumer brand determined to take the stress out of buying health products.
Source: Forbes.com Healthcare News - Category: Pharmaceuticals Authors: Tags: ForbesWomen /forbeswomen Leadership /leadership Innovation /innovation Healthcare /healthcare Source Type: news