A typology of blood donor motivations.

CONCLUSION: We present the most comprehensive account of blood donor motivations to-date. This work also offers a structure for coding free-text responses, developing motivational measures, and identifying tangible interventions. Thus, we feel that this is a valuable resource for blood donor researchers, marketers, and policy makers.
PMID: 32618010 [PubMed - as supplied by publisher]

Source: Transfusion - July 1, 2020 Category: Hematology Authors: Ferguson E, Hill A, Lam M, Reynolds C, Davison K, Lawrence C, Brailsford SR Tags: Transfusion Source Type: research