Sun-safe behaviours, personal risk, level of concern, and knowledge about cutaneous melanoma in Italy: time for social marketing?

ConclusionsOver 70% of our sample gave priority to sun tanning, which combined with low levels of concern and knowledge about melanoma, and high levels of personal risk, confirm that much still needs to be done in terms of melanoma prevention, but all these are aspects that could be effectively addressed through social marketing interventions.

Source: Journal of Preventive Medicine and Hygiene - May 12, 2020 Category: International Medicine & Public Health Authors: Giuseppe Aleo, Annamaria Bagnasco, Emanuele Cozzani, Aurora Parodi, Serafinella Patrizia Cannav ò, Roger Watson, Mark Hayter, Lesley Geddes, Gianluca Catania, Milko Zanini, Loredana Sasso Source Type: research