Diffusion of the Italian social media campaign against smoking on a social network and YouTube
Conclusion The Italian campaign had low diffusion on the web platforms investigated. Evidence-based public health interventions can play a central role in the prevention field but must be based on elements of scientific effectiveness. Further research should analyze the effects of social media campaigns on direct health related outcomes.
Source: Journal of Preventive Medicine and Hygiene - Category: International Medicine & Public Health Authors: giuseppe La Torre Source Type: research