Towards the sales force of the near future

Let this statistic sink in: Around 70% of HCPs are now digital natives. It ’s just one factor that is changing the way doctors want to interact with pharma today.   Their needs and priorities are evolving fast and pharma sales must adapt. Face-to-face meetings are a dwindling preference from a cohort of doctors who are under greater time pressure, want clinically relevant insights at their convenience and who are increasingly turning to online solutions. The desire for more online and remote engagement is clear, says Mads Bjarni-Kornbech, VP, Marketing& Communications atAgnitio. “Our fastest growing channel is the remote channel. There is a lot of potential in adapting to these new engagement forms and empowering engagement beyond face-to-face.”   Pharma is still working out the best ways to work with this new reality. And it is eager to learn - more than 1000 life science folk from more than 100 companies attended eyeforpharma ’s recent webinar on the topic.   But they want proof that the effort is worth it too. One of our poll questions from the webinar showed that being able to demonstrate the value and return from digital investments was one of the top drivers for tuning into the webinar.   Agile feedback For those sales teams that succeed in getting the new rules of engagement right, the prizes are great.  The scope to use digital tools to gather better and more timely information, to enhance engagement and to build deeper understanding that i...
Source: EyeForPharma - Category: Pharmaceuticals Authors: Source Type: news