Get it over with, or procrastinate? New research explores our decision-making process

(University of British Columbia) New research from the UBC Sauder School of Business may have figured out why. The study, published in the Journal of Consumer Psychology, reveals key insights into how excitement, anticipation and dread factor into people's decision-making.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news