Beauty and the beast: Why both can win at social selling

(American Marketing Association) Consumers tend to make judgments of a seller's sociability, competence, and credibility based on facial attractiveness. Interestingly, the " premium " works at both ends of the spectrum in that attractive and unattractive sellers do better than people with ordinary faces.
Source: EurekAlert! - Social and Behavioral Science - Category: International Medicine & Public Health Source Type: news